I don’t know if you have any impression of Antarctic e-commerce. It was actually formerly known as Antarctic People. Because of the influence it created in the early stage and the later trademark licensing to many companies, many consumers are not familiar with the word "Antarctic People". It couldn't be more familiar. Whether it is the early stage or the later stage, Antarctic people understandably have everyone's income, and in recent times, they have begun to deepen their efforts in trademark transfer.

It can be learned from the announcement issued by Antarctic E-commerce that the company plans to acquire some of the trademarks registered in mainland China and the Hong Kong Special Administrative Region (including TBHGLOBALCO., LTD) held by TBHGLOBALCO., LTD with its own funds of 330 million yuan. BASICHOUSE, MindBridge, JUCYJUDY and other trademarks*** 78 pieces in total), and the acquisition of Baijiahao (Shanghai) Fashion Co., Ltd. (referred to as "Bijiahao") from Baijiahao Hong Kong Co., Ltd. with its own funds of RMB 180 million. 100% equity.

Returning to the various trademarks purchased, the BASICHOUSE brand mentioned above was founded in 2000 and is a well-known Korean women's fashion brand; the MindBridge brand was founded in 2003 and is a well-known Korean clothing brand and also It has a business casual and fashionable style; while the JUCYJUDY brand was founded in 2003 and is a well-known Korean clothing brand focusing on girly style.

The existence of new trademarks injects new energy into enterprises. After operating product trademarks for a period of time, many enterprises will register defensive trademarks for the sake of goods or register new trademarks for the sake of development to independently develop other products. Commodity is an act of protection. As for the trademarks obtained through transfer, since they already have a certain size of consumers in the market, the enterprise may be more comfortable in developing in the future.