Legal analysis: 1. Trademarks can protect services and products from infringement by others, and can maintain the credibility and image of the company. From a brand perspective, trademarks can increase consumers’ sense of identity and can also enhance the company itself. The idea of ??maintaining brand value greatly enhances the influence of the company and brings more development to the company.

2. The first element of a trademark is protection. It protects the uniqueness of the brand of products and services. No one else can use it counterfeitly. Once a trademark is owned, it will be used throughout the country and even the world. Only you can use it. Trademarks bring protection to businesses.

3. Trademarks are the image of a company. When consumers buy products, they look at the brand and look at reputation, quality, etc., which is a matter of image. All trademarks are very important to consumers' perception. .

Legal basis: "Trademark Law of the People's Republic of China" Article 60 If any dispute arises due to infringement of the exclusive right to use a registered trademark, the parties shall resolve it through negotiation; if the parties are unwilling to negotiate or the negotiation fails, the trademark The registrant or interested party may file a lawsuit in the People's Court or request the industrial and commercial administration department to handle the matter. When handling the case, if the industrial and commercial administrative department determines that the infringement is established, it shall order it to immediately stop the infringement, confiscate and destroy the infringing goods and tools mainly used to manufacture infringing goods and counterfeit registered trademarks. If the illegal business turnover exceeds 50,000 yuan, it may be punished. A fine of not more than five times the illegal business volume may be imposed. If there is no illegal business volume or the illegal business volume is less than 50,000 yuan, a fine of not more than 250,000 yuan may be imposed. Those who commit more than two trademark infringements within five years or have other serious circumstances shall be severely punished. If you sell goods that are not known to infringe the exclusive rights of a registered trademark, and you can prove that you legally obtained the goods and explain the supplier, the industrial and commercial administration department will order you to stop selling them.