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What are the elements of packaging design?

There are six core elements of packaging design, which Zhonghui Design will introduce in detail:

1. Functional design: realizes the value of goods and use value, and is a way to increase the value of goods. means.

2. Material considerations: Different material packaging can bring different sensory effects to the product.

3. Emotional experience: There are different tactile sensations and experiences in various packaging, from seeing the structure, to touching the material, to the process of dismantling and revealing the product layer by layer. There are different feelings.

4. Wording: Some packages need to have detailed text and graphics to present all information. Consumers can use information to increase their trust in the product.

5. Appearance design: packaging that attracts customers’ attention and better reflects the presence of the product.

6. Secondary application of packaging: Packaging designers should think and examine the world of packaging, make packaging design more sustainable, and inject new possibilities.