Computer audit: Tmall will go to major search engines to retrieve your information according to your brand and company, and will have an online strength assessment according to the situation. The second is to know whether you meet the requirements of Tmall according to the PPT and scheme submitted under your entry plan.

Preliminary audit: Audit and recheck are actually the same as machine audit, only one person's machine audit and one person's manual audit. Many businesses are finally passed by machine audit and called back. The reason given is always the third sentence: the brand influence is insufficient, it does not meet the positioning of Tmall, and the category is saturated.

If you review, test your information and qualifications, plus the comprehensive acceptance of the first two items. Under Kuer's data acceptance report, the result is that the approval rate is about 90%. As long as you pass the first two levels, the store will be basically stable.

In fact, the review time of these three levels is uncertain, which is basically 1-7 days. Occasionally, there are delays because Tmall has new activities that need to be transferred, such as Double Eleven, 6 18, and Double Twelve, because there are many businesses to cooperate with the promotion, then the review time will be slightly longer, or it will be longer when the saturation of a certain category is higher. It took us two months to pass the longest one. Of course, this is also a small probability event. The average audit time for a store is 3-7 days. If it is more than 7 days, it may be that your brand and materials have encountered problems or have been pulled into the pending list. If you haven't finished reviewing for more than 7 days, you can ask Cool Junior to help you check the progress.