Until the market moves, trademarks take precedence. Trademarks are really the bottleneck for enterprise development. This is because: 01. Without a trademark, there is no legal protection, and the capital invested may be invalidated at any time. 02. Only with a trademark can people distinguish it. 03. Trademark is a hidden asset and the direction of the enterprise.

01. A trademark is a mark of an operator’s brand or service, and it is completely protected by law. If a company does not have a trademark, after the goods are sold, others will see that there is profit and imitate your goods to make profits. In the absence of legal protection, companies will continue to be taken advantage of. In the worst case, they may not even make a profit, but it is also possible. As for enterprise development, entering the market has no effect at all. The capital invested in the product and a large amount of advertising can be voided without a trademark.

Therefore, it is very difficult to register a trademark now. Many companies will register a trademark first and then enter the market, slowly accumulating achievements in product innovation and marketing into their own trademarks.

02. Trademarks have been around since ancient times. They include numbers, sounds, colors, three-dimensional logos and other elements. Just like wearing clothes, companies look so similar to each other. Only by wearing different clothes can you know who is who. When consumers buy something, they can quickly identify the product they are buying. For example, if he has bought this product before and thought it was good, and if he wants to buy it again, he can just buy the product with the same brand name, which will give him a sense of trust.

03. A trademark is an invisible asset and the carrier of an enterprise. Without a trademark, companies cannot communicate smoothly with market entities. The information of many trademarks must be very clear in order to make corresponding business plans and protect the market in advance. Therefore, only by having a trademark can we find the right direction, and it is okay to call it a bottleneck in corporate development. Discerning companies must apply for a trademark immediately before entering the market and at the beginning of the company's establishment to avoid having to pay tuition fees later.