The first American AIR JORDAN, Chinese name Air Jordan, was founded in 1985. The second Jordan brand is China Jordan Sports Co., Ltd., which was founded in 2.

1. AIR JORDAN (USA)

Air Jordan is a series named after Michael Jordan, the most famous NBA star in history. In 1985, Michael Jordan was signed by Nike, a sporting goods manufacturer, with a high salary contract, and Nike immediately launched the first sneaker named after Jordan, the first in the trapeze series.

second, Jordan (China)

the sporting goods brand of Jordan Sports Co., Ltd. Jordan Sports Co., Ltd. is a leading brand enterprise of sporting goods in China, one of the top 1 enterprises in Fujian Province and one of the top 3 taxpayers in Fujian Province. In order to meet the needs of professional athletes and sports enthusiasts in basketball, Jordan basketball shoes are designed and produced with a shoe body design that can absorb shock and help bounce and protect ankles.

Extended information:

The result of Jordan's trademark dispute:

On December 8, 216, the Supreme People's Court ruled that Jordan Company's registration of the disputed trademark "Jordan" damaged Michael Jordan's prior name right, violated the trademark law, revoked the judgments of the first and second instance, and ordered the Trademark Review and Adjudication Board to make a new ruling. The court also found that the pinyin trademarks "QIAODAN" and "qiaodan" did not harm Jordan's name right.

1. As for the three cases involving the trademark of Jordan, the registration of the disputed trademark damaged michael jeffrey jordan's prior name right of Jordan and violated the provisions of the trademark law, so it should be revoked. Therefore, it was decided to revoke the sued ruling and the first and second instance judgments made by the Trademark Review and Adjudication Board, and ordered the Trademark Review and Adjudication Board to make a new ruling on the disputed trademark.

2. With regard to the four cases involving the pinyin "QIAODAN" and the three cases involving the pinyin "qiaodan" and related graphic combination trademarks, because michael jeffrey jordan does not enjoy the name right to pinyin, the registration of the disputed trademark did not damage the prior name right of the retrial applicant.

The disputed trademark also does not belong to the situation of "harmful to socialist morality or other adverse effects" and "obtaining registration by deception or other improper means" as stipulated in the Trademark Law, so the judgment of the second instance was upheld and michael jeffrey jordan's application for retrial was rejected.

Reference: Baidu Encyclopedia-Jordan

Reference: Baidu Encyclopedia --AIR JORDAN

Reference: Baidu Encyclopedia-2.23 Jordan trademark case.