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Originated from Timberland in 1918, the original classic yellow leather boots were originally made by hand. Today, Timberland's leather boots are produced with machine assistance, but they still retain their originality. The characteristics of leather boots include the use of injection molding technology and the selection of high-quality leather, and they still demonstrate the excellent qualities of waterproof, toughness and durability.
Timberland, a well-known American brand, was founded in 1918. The company in Boston, USA, was a professional shoemaking company in its early days. In 1955, the company's founder, Nathan Swartz, acquired the Abington Shoe Company and over the next 10 years grew into the most successful shoe company in the United States. In the 1960s, they used unique shoemaking technology to produce the world's first pair of shoes without stitching on the soles and uppers. The complete integration of the soles and uppers created truly waterproof shoes
Timberland Co. of the United States is sensing the rapid growth of China's affluent class and is accelerating its penetration into the Chinese retail market. It plans to open 70 specialty stores in the next five years. For many years, Tianmulan has regarded China as its main production base. However, sales from Asia account for only 10% of its total revenue, with Japan being the largest market. Since this year, Tianmulan has opened one sales store in Shenzhen, Beijing and Harbin. It is estimated that the company's annual sales in China's footwear and outdoor apparel market can reach US$200 million to US$300 million. Like many foreign retailers, Tianmulan will price its goods in China 15% to 20% higher than in other markets to compensate for China's high tariffs on imported goods and other risks unique to the Chinese market, such as counterfeiting. wait). Mulan's iconic brand of yellow boots sells for $150 in the United States, but costs 57% more in China, at $236.
Timberland's credo is to design the world's most innovative products with excellence in creation. This company, founded in Boston, USA in 1918, was a professional shoemaking company in its early days. In 1955, the company's founder, Nathan Swartz, acquired the Abington Shoe Company and over the next 10 years grew into the most successful shoe company in the United States. In the 1960s, they used unique shoemaking technology to produce the world's first pair of shoes without stitching on the soles and uppers. The complete integration of the soles and uppers created truly waterproof shoes.
In 1973, the company changed its name to Timberland, named after the most popular brand of waterproof boots they manufactured. From 1978 to 1979, Timberland began to produce casual shoes and boat shoes, ending its history of solely producing boots. Since the 1980s, Timberland has gradually grown into an international brand and began to produce clothing, women's shoes, backpacks, etc., and created the acclaimed Timberland PRO work series of shoes.
After nearly 30 years of hard work, TIMBERLAND has spread to more than 90 countries around the world. The shoes made by TIMBERLAND are world-class in terms of design, quality, sturdiness and functionality.
TIMBERLAND produces outdoor leisure products including clothing, footwear, rain gear, watches, etc. It calls on people to get out of their own little world and fully enjoy nature. His products comprehensively embody the characteristics of innovative design, durability and functionality. At the same time, it also reflects the characteristics of youth, liveliness, ruggedness, strength and practicality.
TIMBERLAND’s mission is to “equip you for your life journey and create excellence in your world.” TIMBERLAND has many followers around the world. In the United States, there are Puff Daddy, Will Smith, Mariah Carey and Whitney Houston... There is even a hip hop singer who calls himself Timbaland.
Timberland, with its pure American style, is the top casual shoe brand in the United States. Its style can make you clearly feel the pioneer spirit of the American West.
Therefore, whether it is clothes, shoes, accessories, etc., priority is given to comfort, durability, and durability.
Timberland, which is both outdoor and urban, has a market in all age groups, but it is basically a very masculine brand. The company first introduced "lumberjack shoes" in the 1960s, which became extremely popular. The Timberland name was officially adopted in 1973. At present, Timberland Group's capital exceeds US$1 billion, and its products have expanded from footwear to ready-made clothing, watches, glasses and other authorized accessories.
Regarding the company’s “outdoor” concept, Timberland emphasizes that outdoor refers to the vast space of nature, whether it is land, sky, water or seabed. Timberland's Outdoor products appeal to the physical and mental happiness that people pursue in nature, rather than measurable sports performance. Therefore, Timberland has reservations about products related to extreme sports.
Timberland, which has a masculine image, has also begun to pay attention to the female market. At present, women's shoes account for 12% of the total footwear turnover. In September this year, it will launch its first women's clothing series in its self-operated stores, franchise stores and joint venture stores. The collection is designed by French designers and produced in Italy by TETES DE SERIE. If the market responds well this year, the product series will be expanded in the autumn and winter of 2002 and sales points will be increased. In addition, Timberland may also consider developing the children's clothing market in the future.
When you wear good-quality and thick shoes and match them with comfortable clothes, will the rich coffee-toned western pioneer spirit immediately infect your whole body? If you are a mountaineer or hiker, Timberland also has boots specifically for mountaineering to choose from!
Origin: United States (China)