In order to prevent others from preempting the same or similar trademarks maliciously, many enterprises "fake" themselves in trademark registration.

relevant departments should read out the expectation of a strong attack on malicious cybersquatting and trademark infringement from the helplessness of well-known enterprises, and strive to make up for possible loopholes in trademark registration and management.

in order to prevent others from preempting the same or similar trademarks maliciously, many enterprises "fake" themselves in trademark registration. According to media reports, White Rabbit has registered more than a dozen similar trademarks, including Big Grey Rabbit, Big Black Rabbit, Big Flower Rabbit, Little Rabbit and Golden Rabbit. Xiaomi registered rice, blue rice, black rice, purple rice, orange rice, green rice, yellow rice and orange rice. Starbucks registered Soback, Simbach, New Barker, New Barker and Star Barter.

this news really makes people laugh and cry. It is said that these seemingly fake and actually formal trademarks registered by well-known enterprises are called "defensive trademarks" to prevent others from registering and using these trademarks, causing interference to their own main brands, and also to avoid consumers from confusing the main brands.

it can be seen that it is a last resort for well-known enterprises to copy themselves. Over the years, some well-known enterprises have suffered a lot in trademarks, and disputes over similar trademarks among enterprises have indeed caused a lot of confusion. For example, Master Kong was impersonated by Kang Shuaifu, Wahaha was impersonated by Wa Cha Cha, and Miss was imitated by Ennian ... There are countless cases in which likui jy met Gui Li. There are also many phenomena that some unknown trademarks cling to well-known time-honored brands and create "kinship". People's "old godmothers" are well-known, and those who cling to them will become "old godfathers". Some merchants even put them in one place for sale, misleading consumers.

to some extent, the well-known enterprises "fake" themselves, which is a counterattack against malicious cybersquatting of the same or similar trademarks and malicious brand-name. Previously, well-known enterprises often used legal means to defend their rights against shanzhai trademarks, but the cost of time, manpower and money was high, and if there were many shanzhai trademarks, they would be tired of coping. Now these well-known brands take the initiative to "fake" themselves and register the same and similar trademarks as the main brands as soon as possible, precisely to let competitors have no gaps to drill. However, this is only a stopgap measure. A large number of registered trademarks require money costs, and trademarks need to be renewed when they expire, which is also an extra burden for enterprises. Besides, the same and similar trademarks, which are similar in sound and shape, have been registered? The white rabbit may have neglected Beckham rabbit, mortar rabbit, white rabbit and white rabbit.

enterprises need to take the initiative to defend against malicious cybersquatting and brand-name squatting, and more importantly, relevant departments need to intensify rectification, strengthen the protection of well-known brands, and strengthen the supervision of trademark registration and trading. Some squatters do not produce their own products, but register a series of trademarks, alongside celebrities, brands, tourist attractions, etc., with the aim of waiting for the price to be sold and making huge profits through transfer. Relevant departments should strictly control the examination and try to identify those registrations with ulterior motives. Those who infringe upon the exclusive right to use trademarks of others shall also take legal sanctions. Relevant departments should read out their expectation of cracking down on malicious cybersquatting and trademark infringement from the helplessness of well-known enterprises, and strive to make up for possible loopholes in trademark registration and management.

I hope that the possible loopholes in trademark registration and management can be filled as soon as possible to avoid this situation from happening again.