1. model: a model usually refers to a person who plays a certain image or role in business and advertising. Their duty is to display clothes, cosmetics or other products to attract potential consumers. Models' figure, appearance, temperament and other characteristics are the images pursued by the brand, so models play an important role in promoting and shaping the brand image. Star: A star refers to a person who has attracted much attention in entertainment, literature, sports and other fields. They have strong influence and appeal and can attract a large number of fans and attention, so in brand promotion and marketing, stars are usually used to endorse and promote brands. By cooperating with stars, brands quickly spread brand image and product information with the help of their influence and appeal.
2. Brand: A brand refers to a unique combination of trademarks, names, symbols, designs and slogans created to distinguish it from other products or services. Brand is one of the important assets of an enterprise, which has many functions, such as identifying, positioning, transmitting value and establishing reputation. Brand image is an important part of an enterprise, representing its image, culture, reputation and quality. In marketing and advertising, the dissemination and shaping of brand image is one of the important goals of enterprises.