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What is the difference between article titles for soft article marketing and product titles for e-commerce promotion?

The word "free" is often used in soft article marketing titles, but e-commerce cannot use it.

Writing titles for soft articles: 1. Make good use of the word "free" in the title: Many friends must know this routine. There are many people in our country. When they hear the word "pay", people run far away. But if you want to say it’s free, for example, the title reads: The latest iphonex, get it for free, speed up. 2. Return to the normal title: One of our students who makes weight loss products wrote the title like this: Running is the fatal killer of your weight gain. 3. Hot spots, celebrities, and star effect: Making good use of celebrities and hot spots can help our articles get a lot of reading, because hot spots bring their own traffic. Just like the epidemic some time ago, many people will use Zhong Nanshan to follow them in their articles. Hot topic, write in the title: Zhong Nanshan said that only in this way can you live longer.