7- 1 1 Company is a Japanese retail giant and the largest chain convenience store group in the world. Founded in 1973 1 1, it has convenience stores, supermarkets, department stores and specialty stores in Japan and all over the world. Its low-priced overnight stew reservation is also popular with consumers.

7- 1 1 Being able to grasp every pulse of the market and accurately judge the market trend at an appropriate time is also the road to success. Every franchisee is proud and happy to join 7- 1 1. In the words of Japanese franchisees, 7- 1 1.

Extended data

The official trademark symbol of 7- 1 1 is "7-ELEVEn", in which English is capitalized except for the ending n; The reason for this design is that the folk saying in China (especially in Taiwan Province Province) is due to geomantic factors (the last line of capital n is outward, indicating that money will be dispersed, and the last line of lowercase n is inward, indicating that money will be attracted).

But according to the official statement, this design existed in the period of American Southern Company, and the designer only created this trademark because of aesthetic problems.

However, the inference from the interview with the Japanese TV entertainment program "King of Miscellaneous Studies" on February 4, 2009 is that "the trademark law at that time may not allow the registration of common nouns (numbers here) as trademarks". Many folk sayings are lowercase n to remind customers that 1 1 is night.

reference data

Baidu encyclopedia -7- 1 1