It is a symbol of anti-war, anti-nuclear war, that is, a symbol of peace, and it is one of the symbols widely used in the world today. This logo was designed by Gerald Holtom, a participant in the "Nuclear Disarmament Movement" (CND), at the request of Bertrand Russell, as the badge of the action committee set up to protest against 1958 "Atomic Weapons Development Research Center" in Aldermaston Village, England.

The original idea of the logo was put forward by the designers and graduates of the Royal College of Art in London, and it was expressed by a circle of a Christian cross, but it was opposed by Christians.

Function of symbol

1, identifiability

Recognition is one of the important functions of corporate logo. Under the market economy system, the competition is intensified, and the information faced by the public is complicated, and there are countless logo trademark symbols. Only symbols with distinctive features, easy recognition and memory, profound meanings and beautiful shapes can stand out among peers. It can be different from other enterprises, products or services, so that the audience can leave a deep impression on the enterprise, thus enhancing the importance of logo design.

2. Leadership

Logo is the core of enterprise visual communication elements, and it is also the leading force for enterprises to spread information. In the visual recognition system, the shape, color and application of the logo directly determine the form of other recognition elements, and the establishment of other elements is all around the logo. The dominant position of the logo is the concentrated expression of the business philosophy and activities of the enterprise, which runs through all business activities of the enterprise and has an authoritative leading role.

3. Identity

The logo represents the business philosophy, cultural characteristics and value orientation of the enterprise, reflects the industry characteristics and business philosophy of the enterprise, and is a concrete symbol of the enterprise spirit. Public recognition of the corporate logo is equivalent to recognition of the enterprise. Logo can not be divorced from the reality of the enterprise, contrary to the purpose of the enterprise, only a superficial form, lose the meaning of the logo itself, and even have a negative impact on the corporate image.

4. Most of them

With the operation of enterprises and the continuous dissemination of enterprise information, the connotation represented by signs is becoming more and more abundant. Business activities, advertising, cultural construction and public welfare activities of enterprises will be accepted by the public and portrayed in their minds through the memory of signs. After a long time, when the public sees the logo again, they will think of the products they have bought and the services they have received, thus connecting the enterprise with the public and becoming a bridge connecting the enterprise with the audience.