Doudian rules stipulate that some products in the categories of household appliances, baby products, snacks, nuts and specialties require a trademark registration certificate and a complete link authorization letter from the brand. . Products not in these categories do not require brand qualifications and can be sold normally.

What categories require qualifications?

Food and beverage categories: including food and beverages, fresh produce, maternal and infant, and alcoholic beverages, all of which basically require " Food Operation License" or "Food Production License".

Category of agricultural supplies and green plants: Those who operate seeds must provide a "Forest/Crop Seed Operation Permit".

Educational audio-visual and book categories: generally involve the "Audio-visual Product Operation License" or "Publication Operation License".

Mobile phone, digital, and computer work categories: Business entities do not need to provide corresponding qualifications. Individual stores must provide a third-party store link that is the same as the store opening entity.

Category qualification requirements:

(1) Business license

If you open an ordinary Douyin store and do not make branded products, then You can open a store by applying for a self-employed business license. It should be noted that individual business licenses can only open ordinary Douyin stores and sell ordinary products. Do not list brand products, as you will be fined for violating regulations.

(2) Brand qualifications

But if you want to open a brand store, including flagship stores, specialty stores, specialty stores, etc., you need brand qualifications. The first is the trademark certificate and trademark authorization letter. To open a flagship store, you must have your own products. All products in the store must have the same trademark, and the trademark theme must be the same entity as the business license of the store you registered. To open a specialty store, you can only apply through authorized brands, not your own trademarks.

(3) Industry qualifications

There are some categories, whether individual stores or brand stores, that require industry qualifications to operate. For example, the beauty category requires relevant qualifications such as a cosmetics production license. For the food category, you need a food operation license and a production license. These are industry qualifications. If you don’t have the qualifications, you can’t do it. However, it is generally not recommended for novices to make food. Food has very high requirements for safety and freshness. It is difficult to make food without your own supply chain.

(4) Product qualifications

Generally, if we are a brand store, our products will basically have product qualifications, but if individual stores want to sell branded products, they need to obtain the products. Qualifications can be increased, otherwise you will be fined for violations.