As an important intangible asset, the value of a trademark can be assessed using the following methods:

Market comparison method: By comparing trademark transaction cases for similar goods in the same industry, The market value of the evaluated trademark is derived.

Income method: Calculate the present value of a trademark by estimating the future economic benefits that the trademark can generate.

Cost method: Evaluate the value of a trademark based on factors such as its acquisition cost and maintenance costs.

Depreciation method: The value of a trademark gradually decreases as its useful life increases. The value of a trademark is calculated based on factors such as its useful life and residual value.

It should be noted that different trademark evaluation methods are suitable for different trademark situations, and the appraiser needs to make comprehensive considerations and judgments based on the specific circumstances. In addition, trademark evaluation also needs to take into account legal regulations and relevant standards to ensure the accuracy and reliability of the evaluation results.

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