infringement. Advertising behavior is enough to make the relevant public misunderstand the source of goods, which constitutes unfair competition and infringes on the trademark rights and enterprise name rights of well-known enterprises, and should bear tort liability, including stopping using, compensating losses, apologizing, etc.

Legal basis

Article 57 of the Trademark Law

Any of the following acts is an infringement of the exclusive right to use a registered trademark: (1) Using a trademark identical to its registered trademark on the same commodity without the permission of the trademark registrant; (2) Without the permission of the trademark registrant, using a trademark similar to its registered trademark on the same commodity, or using a trademark identical to or similar to its registered trademark on similar commodities is likely to lead to confusion; (3) selling goods that infringe upon the exclusive right to use a registered trademark; (4) Forging or unauthorized manufacturing of registered trademark marks of others or selling forged or unauthorized registered trademark marks; (five) without the consent of the trademark registrant, the registered trademark is changed and the goods with the changed trademark are put on the market again; (6) Deliberately providing convenience for the infringement of the exclusive right to use a trademark of others and helping others to commit the infringement of the exclusive right to use a trademark; (seven) causing other damage to the exclusive right to use a registered trademark of others.