Mid-to-high-end. Anchor milk powder belongs to the mid-to-high-end range and is a world-renowned dairy brand. It was born in New Zealand in 1886. Its products are sold in more than 70 countries and regions around the world and are favored by thousands of consumers. According to the public information on the China Trademark Network, the trademark "ANCHOR" application/registration number is 687031, the application date is January 20, 1993, the registration announcement date is April 28, 1994, international classification 29, and is affiliated to New Zealand Dairy Brand Co., Ltd. Goods/services include milk and milk products; including; milk powder; milk paste; butter; cheese; (edible) casein; edible caseinate and its food dairy products; margarine; edible fats and oils.