LE COQ SPORTIF - Gallic Chicken Le coq brand was founded in 1882 by the founder Mr. Emirou Camizi in Lomiri Chirousse, France. With the development of the company, the company's products are loved by more and more people. In 1948, the "big rooster" logo was used for the first time. The "big rooster" is the symbol of France. This symbol originated from an ancient ethnic group living in France. They used the fighting cock pattern as their flag. Since then, the rooster symbol has taken root in France and has become the spiritual symbol of the French nation. Le coq brand clothing and its eye-catching "big cock" image quickly became famous in Europe and quickly became popular all over the world. In the spring of 1981, the Le coq brand was officially launched in Japan. Its products combine the romantic atmosphere of France and the exquisite elegance of Japan, creating a wide range of personalized space for trendsetters. After rapid development in the Asia-Pacific region, Le coq has spread across Japan, South Korea, Taiwan, Hong Kong, Thailand, Singapore and other places, and has won wide recognition and popularity among local fashionable young men and women. le coq sportif excellent design Le coq sportif's casual clothing series is called sports lifestyle. The design is simple, emphasizing leisure and comfort, with exquisite details, without losing the sense of fashion design. Its slip-on sneakers are also known for their liveliness and colour. The casual shoes are called [smod], which means sports+mode+art. They are made of leather, mesh, twill, etc. with multi-color patterns, suitable for different occasions. Origin: Origin: France, popular in Japan. The literal meaning is [a little rooster who loves sports]. Fashion trend In 1882, Emile Camuset, a textile businessman who loved sports, started weaving professional racing clothes and sports pants in a small town in France and supplying them to sports groups. At that time, it was only written as Athletic Knitwear and products. serial number. In 1948, it became more and more popular and the number of followers increased. It was officially registered as a professional brand and adopted a square logo with a little rooster as its logo. Logo: The logo was changed in 1960, 1966, 1968, and 1975. The current logo has been in use since 1975 - there is a rooster in a triangle. The triangle represents the intimate triangle relationship between Emile Camuset and his two children. The rooster is a symbol of France and has the meaning of mascot, and the rooster in the middle of the triangle means that the sun is shining on the family. Athletes wear roosters to represent dignity, perseverance and courage. At present, le coq sportif is mainly divided into two series: sports series and fashion sports series. You must have noticed our logo. A small rooster in a triangle is indeed eye-catching. The rooster has always been a symbol of France. This symbol is believed to originate from an ancient people living in France. They have a fighting cock as their flag. Since then, the rooster symbol has taken root in France. The French also respect the rooster and regard it as a sacred symbol of France. Mr. Emile Camuset, the founder of Le coq sportif, chose the triangle to symbolize his close relationship with his two children. He attaches great importance to family relationships and prioritizes maintaining family harmony and unity. He always hopes to do things together as a family. A brave little rooster reflects the spirit and tradition of the French nation; while the triangle logo gives us warm family affection. The perseverance and warmth reflected in this symbol will break through geographical boundaries and be passed down through the ages. Alliance with fashion brands: Cooperate with many famous Japanese fashion brands to promote Rooster to a popular fashion brand. Since 2001, the sports shoes and casual shoes collaborated with agnes b have become a hot commodity as soon as they were released. Because agnes b is very popular among Japanese people, cocks have also become a must-have for Japanese girls. In 2002, we cooperated with fashion Tsumori Chisato and Nordic girl clothing mina perhonen. In 2003, we cooperated with A/T to design a special series. Combining fashion features, sportswear has become stylish and stylish. The most eye-catching event is that in 2003, Shinsuke Kawahara, who once worked as the creative director of Louis Vuitton magazine, designed a pair of limited-edition sneakers using denim and gold foil. The shoes had hand-painted patterns on the inside. The order price was as high as $21,500, which became a major event in the fashion industry. (This pair of gold foil sneakers is only available in two sizes, and each pair comes with a wooden box, which is very expensive.

) Le coq brand takes "Happy Sports, Happy Lifestyle (HAPPY SPORTS! HAPPY STYLE!)" as its brand concept. Le coq currently operated by Shanshan is defined as "French original, Tokyo charm", and its products integrate French romance The atmosphere is combined with the exquisite elegance of Japan, and with the brand mission of "combining sports competition with leisure and lifestyle", it has created a wide range of personalized space for trend-setters. Its design is simple, emphasizing leisure and comfort, paying attention to details, and combining with fashion features to make sportswear stylish. Le coq brand's service targets are young men and women aged 18-35 who advocate nature, leisure, love sports, have unique life insights, and are aware of the latest fashionable things. I think this is what you are talking about!

Reference materials: /blog/static/3193222620077161746988/