At this point, the dispute over Jordan's trademark, which lasted for nearly 8 years, was finally settled after being tried by three courts.
On April 8th, the Supreme People's Court made a ruling on the once controversial trademark infringement case in which American air Jordan sued China Jordan Sports Company: China Jordan's sports infringement case was lost in the final trial, and Jordan+graphic trademark was revoked.
In addition to ruling that China Jordan Sports lost the case, it also mentioned that there were mistakes in fact finding and applicable laws in the previous first and second trials, and Jordan Sports needed to remove the 25th category of clothing, shoes, hats and socks. Jordan's words and silhouette trademarks.
The final judgment of the court means that Jordan Sports can no longer appeal and has to start the brand road again. Although the trademark has been withdrawn, it has limited impact on the operation of Jordan Sports Company.
In the afternoon, Jordan Sports issued a statement: the (graphic+text) trademark of this judgment is a combination trademark with a company registration time of less than 5 years. The revocation of this trademark will not affect the normal and legal use of our existing trademark.
According to the Securities Times, the trademark dispute between Michael Jordan and Jordan Sports has a long history, and a focus of the dispute between the two sides lies in the right to name. The brand image of Jordan Sports has also declined rapidly in this process.
For a long time, words such as "shanzhai" and "plagiarism" have been used in Jordan sports.
Jordan Sports vs Air Jordan, an eight-year trademark dispute.
Jordan is the "God of Basketball" in people's minds and has always been called "Flying Man". The classic image of its logo comes from 199 1 year. In the basketball match between Chicago Bulls and Los Angeles Lakers, Michael Jordan completed a jump without run-up and successfully dunked.
Although Jordan Sports registered its trademark as early as 1997, Jordan didn't sue Jordan Sports for infringement until 20 12, but the first two times ended in failure.