The results of the second "Huazun Cup" Chinese Liquor Brand Value Evaluation hosted by the China Alcoholic Drinks Association show that the brand value of Hubei Zhijiang Liquor Co., Ltd. in 2010 was 5.277 billion yuan (RMB). It ranks 16th in China’s liquor industry and ranks first among liquor companies in Hubei Province. ◆ Hubei Zhijiang Liquor Industry was founded as "Qiantai Jizhaofang" in 1817 (the Jiaqing period of the Qing Dynasty). It has a history of brewing liquor for nearly 200 years.

◆In July 1949, Jiangkou was liberated. In October, Qian Taiji changed its name to "Weishengong" Zaofang to show its intention to maintain the public ownership economy led by the Communist Party of China.

◆In August 1952, it was converted into a local state-owned enterprise and renamed Zhijiang Winery.

◆In July 1961, due to three years of economic difficulties and no grain to make wine, production was temporarily suspended.

◆In September 1962, production resumed.

◆In November 1984, Zhijiang Daqu entered Zhongnanhai in Beijing for the first time as a famous Hubei wine.

◆In 1988, Zhijiang Daqu and Zhijiang Xiaoqu both won the Golden Bell Award of Hubei Province and were designated as one of the eight famous wines in Hubei.

◆On July 15, 1997, "Hubei Zhijiang Liquor Group" was registered and established by the industrial and commercial department in accordance with the law.

◆In 1998, "Hubei Zhijiang Liquor Co., Ltd." was established.

◆In January 1999, the company headquarters moved to the west section of Yingbin Avenue in Zhijiang City.

◆In December 2002, "Zhijiang Liquor Industry entered the top 10 Chinese liquors and the top 500 Chinese enterprises (food)"

◆In 2008, the "Zhijiang" trademark was It has been recognized as a well-known trademark in China by the State Administration for Industry and Commerce.

◆ In 2009, VV Food and Beverage Co., Ltd. acquired 51% of the equity of Hubei Zhijiang Liquor Co., Ltd. and officially became the new controlling shareholder of Hubei Zhijiang Liquor Co., Ltd. First generation: Cheng Kuian

Second generation: Eric Tsang

Third generation: Sun Honglei Zhijiang Daqu, Qian Taiji, Yulu Tonic Wine

2009 On October 19, Zhijiang Liquor Industry, one of the largest liquor manufacturers in Hubei Province, officially announced that VV Group and Zhijiang Liquor Industry have successfully completed their strategic reorganization. VV Holdings acquired a 51% stake in Zhijiang Liquor Industry at a consideration of RMB 348 million and became the new controlling shareholder of Hubei Zhijiang Liquor Industry Co., Ltd. It is reported that VV Shares (600300) held an extraordinary general meeting of shareholders on October 16, 2009 and passed the share transfer agreement. Zhijiang Liquor also held a new board of directors, board of supervisors and shareholders meeting on October 18, 2009. All senior executives of the original Zhijiang Winery have entered the management team, and Zhang Chunlei, general manager and financial director of VV’s new Zhijiang Winery also made their appearance yesterday.

The capital structure of the new Zhijiang Liquor Company has changed to: VV, Jiang Hongxing, Zhijiang Finance Bureau, Cao Shengwu, Tan Chongyao, and Xue Chuanquan hold 51%, 20.45%, 15%, and 5.55% respectively. , 5.00%, 3.00% of the shares.

In 2013, Zhijiang Winery and VV reached an acquisition, with 70% of the shares held by VV Group, 20% by the Zhijiang government, and 10% by Jiang Hongxing.