Daoxiang Village, Beijing. Beijing Daoxiangcun was founded in 1895 (the 21st year of the reign of Emperor Guangxu of the Qing Dynasty). It is located outside the Yinsi Temple in front of the Qianmen Gate. The south store opens to the north, with the front store and the back factory. It is very distinctive. It was called "Daoxiangcun Nanhuo Store" at that time. It is a Nanwei food produced and operated in Beijing. The first one, the products are widely welcomed by people from all walks of life.

The time-honored brand "Daoxiangcun" in Daoxiangcun, Beijing, which has a history of more than 100 years, resumed production in 1984. In 1999, the sales revenue was 550 million yuan and the tax profit was 55 million yuan, an increase of 13.6 and 14% respectively over the previous year, which was 212 times and 230 times when the factory was built. In 2005, Beijing Daoxiangcun Food Co., Ltd. was established.

Judgment on the dispute between Suzhou Daoxiangcun and Beijing Daoxiangcun

On the morning of October 12, 2018, Suzhou Daoxiangcun Food Co., Ltd. v. Beijing Daoxiangcun Food Co., Ltd. and Suzhou Industrial Park Shenlian Supermarket , the first-instance judgment was made in the People's Court of Suzhou Industrial Park:

1. The defendant Beijing Daoxiangcun Food Co., Ltd. shall cease infringing the exclusive rights of the plaintiff Suzhou Daoxiangcun Food Co., Ltd.’s registered trademark No. 322997 from the effective date of this judgment. behavior, that is, to stop using the "Daoxiangcun" text logo on the packaging of pastry products it produces and sells.

2. Beijing Daoxiangcun Food Co., Ltd. shall compensate the plaintiff, Suzhou Daoxiangcun Food Co., Ltd., for economic losses and reasonable expenses totaling 1.15 million yuan within ten days from the date of entry into force of this judgment.

3. The defendant Suzhou Industrial Park Shenlian Supermarket shall cease infringing the exclusive rights of the plaintiff Suzhou Daoxiangcun Food Co., Ltd.’s registered trademark No. 322997 from the effective date of this judgment, that is, it shall stop selling products with “ The pastry products involved in the case were marked with the word "Daoxiangcun".

The above content refers to Baidu Encyclopedia-Beijing Daoxiang Village