Lego toys are widely welcomed all over the world. LEGO toys are not only of good quality, but also rich in design and playability. Both adults and children will be attracted by their exquisite designs. , abroad, Lego toys have even become a kind of culture. At home, there are also many children and parents who love Lego toys. When dealing with such brands, what we should do is learn from them, rather than plagiarize or imitate them.

Lepin is an abominable plagiarism company. The company’s business is also making toys, and the toys it produces completely copy the design of Lego. From the appearance, they are almost exactly the same. In terms of promotion, they are also imitations. LEGO’s promotional style, in short, if you didn’t know that LEGO is a company with great reputations, you would think that Lepin is the original! Faced with such blatant plagiarism, Lego Corporation couldn't bear it and finally took Lepin to court. Lepin lost the lawsuit and was compensated 30 million yuan

Due to sufficient evidence of plagiarism, bad plagiarism methods, and obvious plagiarism ideas, the court quickly determined that Lepin had infringed on Lego's intellectual property rights and had to compensate Lego. The economic loss was 30 million yuan. You may think that this number is a lot, but in fact, thanks to plagiarism, Lepin has achieved revenue of over 100 million, and Lepin's profit margin may even exceed that of Lego. First of all, he doesn’t need to design, he can just wait for plagiarism. Secondly, the quality of the products he produces is not as good as Lego, but they are very similar in appearance. Lepin deserves it

Intellectual property protection has been an issue that our country has been emphasizing in recent years. If intellectual property rights are not protected, plagiarism will become common in society, and no one will be willing to create original works. This will have a negative impact on society. Development is extremely detrimental. It can be seen that in this case, Lepin is a shadow company of Lego, which specializes in plagiarizing its ideas, and is not low-key at all. It has been selling goods, advertising, and always pretending to be dead when faced with doubts and accusations. This kind of Plagiarism companies with full malicious intent should be punished.