AliExpress is a cross-border e-commerce platform. Many domestic merchants are doing this, which is selling domestic products abroad. Compared with domestic e-commerce, the main reason is that the consumer groups are different. Logistics is different. So, do you need a brand to join AliExpress?

1. Can you do without brand authorization?

Enterprises must have a brand, and just having an identity is not enough. That is, a merchant’s admission criteria will be connected to two steps: corporate identity and brand. Therefore, sales on AliExpress are not allowed without brand authorization.

You can’t open a store without a brand, but we can build a personal brand without it.

2. Who can get the brand authorization letter?

First of all, you must contact the flagship store brand holder or the manufacturer to obtain their authorization. But such authorization is divided into two types. One is a specialty store, which directly authorizes the brand to you. Your name and the name of your Taobao mall or company are written on the AliExpress brand authorization letter.

The other type is a specialty store. The store that obtains this kind of AliExpress brand authorization letter is authorized by your supplier, not necessarily the manufacturer. You can pick up the goods at any local agent store. The authorization letter in e-commerce is nothing more than asking for it from agents or manufacturers. In the process of requesting, you still need to negotiate and establish relationships.

After obtaining the AliExpress brand authorization, we can sell brand products on AliExpress openly, which will make our sales easier and our sales volume will increase significantly. AliExpress is a platform that attaches great importance to the protection of intellectual property rights. Merchants must not engage in fraud for the sake of sales.

3. What is the "trademark" required by the platform?

1. Register the AliExpress trademark in English;

2. The registration place is China or overseas;

3. Have a trademark registration certificate or trademark registration application acceptance notice;

4. Before December 31, 2016, products with only Chinese registered trademarks can still be released, but it is recommended that Register the corresponding English trademark as soon as possible;

If you want to join AliExpress, the seller must first apply for brand authorization. If you don’t want to use other people’s brands, you can also register a brand yourself, but your own registered brand does not With such a good reputation, it may take longer to build.

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