After several years of integration, local small-scale products have been greatly reduced in today's cold drink market, showing a pattern of competition between the strong. The domestic brand Yili and international brands such as Luxue and Nestlé have Continuous reforms in production, price and sales seek to strengthen the brand.

What plays a major role in this is the expansion behavior of acquisitions and reorganization. In 1997, Nestlé acquired Shanghai Fule, and Shanghai Merlin Zhengguanghe Group, which reshaped the "Guangming Brand" domestic cold drink brand, was listed in 1998. Yili merged with Italy's Perfetti in Shanghai and Tianbao in Jilin. It is precisely because of this Frequent expansion behavior has caused brand operators to build firewalls to keep "enemies" thousands of miles away.