The origins of the Seven Wolves are as follows:

1. Background of the times.

In the 1980s, reform and opening up had just begun. Zhou Shaoxiong was just an ordinary employee of Xinhua Bookstore. He was surprised to find that the prices of local clothing and overseas clothing with trademarks embroidered on the chest were very different. At that time, in the impression of Chinese people, Shanghai products were generally admired and the brand concept was not strong. Why can't we rely on our own strength to create a Chinese brand?

2. Why choose "Wolf".

Zhou Shaoxiong and other seven young people sat together and thought about overseas brands with various graphics and patterns. After researching brands such as Crocodile and Playboy (a cute bunny), everyone agreed that they might as well find a meaningful animal to name their clothing. But which animal should we choose? After a fierce debate, we finally chose "wolf". Because wolves are very team-spirited animals with a smart, agile and courageous personality, and these are indispensable qualities for the success of a business venture.

3. The birth of "Seven Wolves".

Because they were seven people who started the business together, "seven" stands for "many", and "wolf" is a homophone to "people" in the Hokkien dialect, so "Seven Wolves" was chosen as the name of the company. It means that they are engaged in an industry that is united and progressive, and at the same time they appreciate its team spirit very much, because its team spirit is one of the most critical success factors in the world.

Note: Septwolves Group was established in 1985 with a registered capital of 485 million yuan. The company operates sporting goods, arts and crafts, paper products, wine, non-staple food, etc., and is engaged in investment business.