1. Avoid using uncommon words and ambiguous words. The name of a milk tea shop is just like a person's name, it is for customers to call and use, and it is a symbol of a brand, so the name must be popular and memorable for customers. Naming with uncommon characters, multi-stroke characters or irregular characters is not conducive to customers' memory retrieval, and thus cannot be widely disseminated.

2. Avoid using polyphonic words and ambiguous homophones. If polyphonic characters are used in the name of a beverage store, it will bring inconvenience to customers, who will not know how to address them, and will also cause trouble in later publicity. Once the pronunciation changes, it is easy to give people a different impression. The illusion of a brand.

3. Avoid counterfeiting and arbitrary changes: When naming a milk tea shop, you must avoid being similar to or counterfeiting names of similar milk tea shops. You should also try to avoid names with different words but similar pronunciation or the same meaning. , if they are similar, it will give people the illusion of imitating others, which is not conducive to establishing a brand image. Only by being different and unique can we facilitate the establishment of the reputation of the beverage store.

4. Avoid being esoteric and obscure: The name of the milk tea shop is too esoteric and obscure. Most customers will not be able to understand the profound meaning of the name, which is also a failure in naming. Of course, you cannot use derogatory words as the name of a beverage store, as that is not conducive to establishing your own brand image. When naming a milk tea shop, be sure to connect the shop name with the food and drinks. This can make people's memories more profound and achieve the effect of being associated with the shop name when mentioning a certain food.

5. Avoid violating the law: The name of the milk tea shop must be serious and comply with the relevant provisions of the national "Trademark Law" and the international "Trademark Law". Entrepreneurs can check the specific provisions themselves. This point must not be violated, otherwise not only will it be impossible to register a trademark, but the store will not be able to operate well, and the gain will outweigh the loss.