1. The origin of Philips

Philips is a Dutch brand in 1891, when Gerard Philips founded the company in Einhorn of the Netherlands to "manufacture incandescent lamps and other electrical products" From that day on, Philips, the world's largest electrical appliance company, took root.

The company started by manufacturing carbon filament lamps and became one of the largest carbon filament lamp producers in Europe at the end of the 19th century and the beginning of the 20th century. The development of new lighting technologies provides the fuel for Philips' steady expansion.

In 1914, the company established a research laboratory to study physical and chemical phenomena to promote product innovation. Before World War I, Philips had entered the American and French markets, and entered the Belgian market in 1919.

The number of companies increased dramatically in the 1920s. During this period, Philips began to apply for patent protection for its products in the fields of X-ray radiation and radio reception.

This marks the beginning of Philips product diversification. Following the introduction of medical X-ray tubes in 1918, Philips began experiments with televisions in 1925.

In 1927, Philips began producing radios and reached sales of 1 million units in 1932. A year later, it produced the 100 millionth radio valve and began producing medical X-ray equipment in the United States.

Philips' first electric shaver was born in 1939. At that time, the company had 45,000 employees around the world and a turnover of 152 million Dutch guilders. In the 1940s and 1950s, science and technology experienced tremendous changes. Philips invented the floating head, which led to the development of the Philishave electric shaver, and laid the foundation for future breakthroughs in transistors and integrated circuits.

In the 1960s, this breakthrough led to the emergence of important inventions such as CCDs (charge-coupled devices) and LOCOS (local oxidation of silicon). Philips also contributed to technology for the recording, distribution and reproduction of television images.

Its research work promoted the development of lead oxide camera tube television camera tubes, improved phosphors, and achieved better picture quality results. Philips introduced the cassette recorder in 1963 and produced its first integrated circuit in 1965.

Throughout the 1970s, Philips' exciting new products and concepts continued to emerge: research on lighting produced new PL and SL energy-saving lamps; Breakthroughs have also been made in technology and transmission, with the invention of laser discs, CD-ROMs and optical telecommunications systems. Philips founded PolyGram Records in 1972 and acquired Magnavox (1974) and Sigics (1975) in the United States.

In the 1980s, Philips acquired GTE Sylvania's television business (1981) and Westinghouse's lighting business. In 1983, CD-ROMs were officially put into production.

Other milestones include the production of Philips' 100 millionth television set (1984) and its 300 millionth Philishave electric shaver (1995). The 1990s were a decade of major changes for Philips.

For the healthy operation of the company, Philips has implemented an important restructuring project. The company then focuses on its core business.

Today, Philips is at the forefront of the digital revolution, introducing world-class products to improve people's quality of life. This is what we will pursue in the new millennium. 2. The development history of Philips shavers

As one of the largest electronics companies in the world, Philips entered the Chinese market as early as 1920. Since the establishment of its first joint venture in 1985, Philips has adhered to its long-term commitment to take root in China and brought all five major businesses including lighting, consumer electronics, small household appliances, semiconductors and medical systems to China, bringing the world's leading technologies, products and The service was simultaneously brought to the Chinese market.

At present, Philips has become one of the largest investment partners in China's electronics industry, with a total investment of more than 3.4 billion US dollars. It has established 35 joint ventures and wholly-owned enterprises in China and has more than 60 offices across the country. , *** has more than 20,000 employees. In 2002, Philips won the annual "Double High Enterprise Special Contribution Award" issued by the China Association of Enterprises with Foreign Investment for ranking first among foreign-invested enterprises in China in terms of sales and export earnings in China. In 2003, Philips' turnover and export earnings in China still ranked among the top. In 2004, Philips China's overall operating performance was approximately US$9 billion.

Philips' lighting, home appliances, monitors, mobile display systems and other businesses are in a leading position in the Chinese market; its picture tube, medical systems and optical storage businesses are among the top three, and its businesses in lighting, color TVs, audio, 15 research and technology development centers have been established in fields such as semiconductors, medical systems and mobile display systems. The East Asia Research Institute established in Shanghai in 2000 works together to develop Chinese standards to support China in enhancing its competitiveness and achieving win-win results through sincere cooperation.

As a leading multinational company in the electronics field, Philips is committed to implementing talent localization strategies, establishing systematic plans and mechanisms for the training and development of Chinese talents, and cultivating and developing local talent leaders. capabilities and management level; sponsor and support universities and business schools such as Tsinghua University, China Europe International Business School, Renmin University of China, Fudan University, Shanghai Jiao Tong University, Southeast University, etc. to cultivate outstanding technical talents and management talents and provide them with broad scope to display their talents. space.

Philips actively improves the society in which it operates and supports causes such as charity, education and environmental protection. Since 1998, we have donated 6.55 million yuan in various forms, established 14 Hope Primary Schools and 307 Hope Library in poverty-stricken areas such as Inner Mongolia, Gansu, Hubei, and Jiangxi, helped 613 out-of-school children return to school, and organized 290 Hope primary school teacher training to improve teacher quality to support the Hope Project. In 2004, the company also launched the "Philips Hope Project" plan, calling on employees to participate more extensively and expand support for the Hope Project. Philips will also use its technological advantages to help Hope Primary School build electronic classrooms. In the future, it will also use distance teaching technology to build a virtual Hope Primary School and open up new ways to support education in poor areas. Philips will regard this project as a long-term public welfare undertaking to deepen Philips' corporate citizenship responsibilities.

China plays an important role in Philips' global strategy. In the past development process, we have witnessed the great achievements of China's reform and opening up. Looking to the future, we are willing to cooperate closely with China to jointly promote China's harmonious and smooth integration into the international economic system, achieve comprehensive, coordinated and sustainable development, and create brilliance with China! 3. Who can tell me the history of Philips?

The 18th century: everything started with the light bulb. Like a centenarian, Philips has spanned three centuries.

The history of this world-famous company can be traced back to 1891, when Dutch mechanical engineers began producing carbon filament light sources in a former deerskin factory in Eindhoven, the Netherlands. Among his earliest major customers were early power companies who included the provision of light sources in their energy supply contracts.

These companies have set higher standards for product quality, so the young Philips has been strictly monitored in terms of quality from the beginning. 1908 was the first year Philips entered the world market and began producing tungsten filament light bulbs.

In 1913 the tungsten-filament gas-filled "half-watt" lamp was put on the market, followed in 1915 by the smaller "Arga" light source, with Philips' slogan at the time being "We have a light source for every application" ". In 1914, the company established a research laboratory to study physical and chemical phenomena to promote product innovation.

This can be regarded as a sign of its product innovation, because in the following year, Philips strengthened its strength and expanded its business to automobile lights, searchlights, theater lighting and other products. products. Before World War I, Philips entered the American and French markets, and entered the Belgian market in 1919. By the 1920s, it had become one of the most influential carbon filament lamp manufacturers in Europe.

From this era, Philips began to use patent rights to protect its inventions and creations, and adopted X-ray radiation and radios as new areas of endeavor for the company, which marked the beginning of the diversification of Philips' products. In 1918, Philips produced its first medical X-ray tube.

In 1925, Philips made its first attempt at television development. In 1927, Philips began to produce radios. Just one year later, Philips not only increased the production of radios to 100 million units, but also began to produce medical X-ray equipment in the United States and entered the field of medical equipment.

The 20th century: "flying" speed after the war. From the end of the 19th century to the entire 20th century, household appliance technology has undergone earth-shaking changes. By the 1940s and 1950s, household appliances had become indispensable necessities for people's lives.

It was not until the outbreak of World War II in 1941 that the pace of product development and technological innovation slowed down. Fortunately, after the war, people across Europe paid more attention to science and cherished the hard-won peaceful life. After World War II, Philips also devoted its main energy to the development of household appliances that were closer to people's lives.

The 1960s was an era when television began to become popular around the world. Philips participated in major inventions such as CCDs. There is also specialized research in the research and development of memory, transmission and reproduction technology for television images.

By 1963, Philips invented the pocket tape player, which made it easier for people to listen to radio programs and opened up ideas for the future development of WALKMAN pocket appliances. As the time entered the 1970s, Philips' exciting new products and ideas emerged one after another. Its research in lighting technology contributed to the new PL and SL energy-saving light bulbs; in terms of the generation, storage and transmission of images, sounds, and data, Key technological breakthroughs led to the invention of laser discs and optical communication systems, and led to the establishment of the pact Disc subsidiary.

In the 1980s and 1990s, the development of Philips products moved towards entertainment, life, practicality and other aspects. Philips began to manufacture CD discs in the 1980s, which changed the way people listen to music and laid the foundation for future generations. The development of VCD and DVD provides ideas. By the end of the century, Philips devoted more energy to products in high-tech and high-end fields.

In particular, the successful development of computer chips broke the monopoly of other companies in the computer field. 21st century: 76,000 patents Today, Philips' research laboratories have become one of the most important research and development institutions in the world.

It has laboratories in 6 countries (The Netherlands, England, France, Germany, China and the United States) and has approximately 3,000 employees spread around the world. The invention level of Philips Research Laboratories can be reflected from the widespread use of compact discs, CD-ROMs and the rapid introduction of DVD products.

Scientists with a wide range of backgrounds, ranging from electrical engineering, physics, chemistry, mathematics, information technology and software, work closely together in Philips research laboratories, influencing each other and broadening their ideas, achieving the effect of complementary advantages. At the same time, it also injects vitality into the team in a more international direction.

Today, the PHILIPS trademark can be easily seen on the streets of most cities in the world. Philips Research Laboratories works closely with its product divisions to develop new products, improve existing products, and obtain important patents in many areas.

As of today, Philips has 76,000 patents. They protect the technical achievements of the company's technology and enable Philips to exchange technical achievements with other companies. At the same time, Philips Research Laboratory is also a window for external technology.

Of course, due to market considerations, about two-thirds of the company's research work is carried out in conjunction with the activities of Philips' various product departments. The remaining one-third is exploratory research work that provides broad space for future work.

It can be seen from the fact that the results of Philips R&D department account for about 7.3% of the company's total sales that it attaches great importance to research. Looking back on when Philip and his son of the Netherlands founded the company, Philips was just an extremely small family business.

However, opportunities are always discovered by creative people. Philip and his sons were keenly aware of the rapid growth in global demand for light bulbs and keenly captured this business opportunity.

From light bulbs to lighting product experts, then to radios and medical equipment, and then to high-tech products full of the times.

Looking at the development history of Philips is like looking at the history of the development of world science and technology. Good brands always keep pace with the times. In this way, through constant innovation, a world-wide brand was quietly born. 4. Development History of Philips Mobile Phones

20th Century

Philips Shaver

Since the launch of the first 828c in 1998, Philips has gone through the glory of the 9@9 series , the six-year journey until it hit a trough in 2003 also vaguely outlines the growth and decline trajectory of a major international brand. In particular, 9@9’s long standby time of up to 500 hours has also earned it the title of “King of Long Qi”.

Starting in 2004

Philips strives to regain its glory. After re-arranging the relationship with its Chinese partner CEC, Philips launches new products at an average rate of 12 models per year. Among them, the flagship products of the 9@9 series are even more innovative, from monochrome screens to color screens, from electronic music to digital audio, from straight to foldable, continuing the 9@*** trend.

No matter whether Philips' surname is "foreign" or "Chinese" in the future, no matter how long it can exist in the market, in the history of Chinese mobile phones, the 9@9 series will forever remain in the annals of history as a representative.

Reviving in 2004

In view of losing a large amount of market share in 2003, Philips sounded the clarion call to "counterattack" domestic mobile phones in 2004 and launched ten mobile phones in one go. With two new products, one more than the products released in the previous two years combined, its ambition is evident.

First of all, the 9@9 family evolved into the color screen era. 9@9c became the first family member with a color screen. Its appearance also developed into a foldable type, and its standby time also exceeded the 500 created by the original 9@9. Hourly recording. According to Philips’ official data, the maximum standby time of 9@9c reaches 850 hours, making it the new generation of “long-life king”.

Rebirth in 2006

In 2006, Philips also vigorously developed the S series. Following the S800 and S880, the latest model of the S series, the S900, was also launched in 2006. This machine changes the shape of the previous S series and adopts a simple straight design style. It uses a TFT touch screen with a viewing area of ??2.2 inches, 260,000 colors, and a resolution of 176*220. This design becomes the first mobile phone in the Philips family to use a single touch handwriting screen operation. The camera has been upgraded to 2 million pixels, 64 ***, and supports miniSD card to expand the capacity. Infrared, Bluetooth and data cable are used as data transmission methods of S900.

2007

China Electronics Corporation acquires Philips mobile phone business. The mobile phone market is turbulent, and who dares to say frankly that it will remain standing. Ericsson collapsed in the distance, Japanese manufacturers collapsed later, and Siemens recently got married and turned into BenQ. The above examples all support the belief that "there is no eternal winner in the market." The key is whether you can leave an indelible mark in the minds of consumers, such as Philips' 9@9 series. 5. A high reward is offered for everyone to help check the development history of electric shavers. A high reward is offered for everyone to help check the development history of electric shavers.

On the evening of December 6, 2005, in Eindhoven, a city in the south of the Netherlands, two European football teams ——The Dutch team Eindhoven and the Turkish team Fenerbahce are about to compete in the UEFA Champions League group stage "qualification battle."

However, a special ceremony was held before the game. All Eindhoven players wore black veils on their arms. Under the auspices of Eindhoven club chairman Westerhof, the audience was 35,000. Audience members observed a minute's silence for a centenarian. This centenarian is called Frites Philips. He is the son of Anton Philips, the founder of Royal Philips Electronics Company of the Netherlands, and the former president of Philips. More importantly, he is regarded as the leader of Eindhoven. City symbol.

He just passed away the day before (December 5) at the age of 100. The end of an era For Philips, a Fortune 500 company and the largest electronics company in the Netherlands, Fritz's departure is a symbol of the end of an era.

Fritz was the last member of the Philips family to participate in the top management of Philips. His departure completely diluted the family color of Philips. This is consistent with the trajectory of Philips' continuous transformation over the past century.

Many well-known multinational companies in Europe and the United States started from a very small private enterprise and grew and expanded in a strong family atmosphere for a long time. After decades or hundreds of years of corporate transformation, the family color of some companies has gradually faded; the family's share of the company has gradually decreased; family members have gradually withdrawn from the company's management; the company's business direction, strategy, and management style Even corporate culture is constantly changing.

Philips, IBM, Wal-Mart, etc. are all like this. After Fritz resigned as chairman of the supervisory board in 1977, the Philips family no longer sent anyone to participate in the company's top management.

Fritz became the last member of his family to participate in the company's top management. In the decades that followed, much of Philips' history was written by professional managers.

However, Fritz's survival is still an important symbol. For Philips, Fritz's departure truly marked the end of the family era.

Fritz is a mark, a turning point. Before Fritz, Philips was still a rapidly growing small and medium-sized enterprise.

During the decades that Fritz presided over Philips, it transformed from a regional company into a global one. After Fritz stepped down and passed away, Philips's own changes were greater and more complex. It transformed from a relatively simple family business into a modern large company.

When the Philips brothers founded the company in 1891, their main purpose was simply to "manufacture incandescent lamps and other electrical products." At that time, the company mainly manufactured carbon filament lamps, and in the late 19th and early 20th centuries it became one of the largest producers of carbon filament lamps in Europe.

During this period, Philips expanded mainly in Europe and gradually diversified its products, which also laid the foundation for it to become a technology-driven company in the future. By the time of Fritz, Philips entered a new stage of development.

In the 1940s and 1950s, science and technology experienced tremendous changes. Philips invented the floating head and then developed the Philipshave electric shaver (Philips's first electric shaver was born in 1939) and laid the foundation for future breakthroughs in transistors and integrated circuits. In the 1960s, this breakthrough led to the emergence of important inventions such as CCDs (charge-coupled devices) and LOCOS (local oxidation of silicon).

Throughout the 1970s, Philips' exciting new products and concepts continued to emerge, such as: research on lighting produced new PL and SL energy-saving lamps. It can be said that Philips has taken two key steps during this period: first, it established its strong technological position in the industry; second, its posture as an international large company gradually formed.

Post-Philips Era After the Fritz era, the 1990s were a decade of major changes for Philips. For the healthy operation of the company, Philips implemented an important restructuring project. From then on, "PHILIPS" became truly active as a unified global brand.

The biggest changes in Philips’ history have occurred in the past five years. Philips wants to transform itself from a technology-driven company to a market-driven company.

This task is completed by the current CEO and global president Kozilei. The technical strength that Philips has cultivated over decades has established itself as a strong technological position in the industry. However, the technology-driven growth method has later become a major constraint for Philips's continued development.

The crisis began to emerge around 2000, and Philips suffered losses for more than two years. Ke Cilei was appointed as president at the critical moment.

He carried out drastic reforms and strategic transformation of Philips, with the goal of transforming Philips from a technology-driven company to a market-driven company. In 2001, Philips began to implement a plan called "Towards One Philips", aiming to simplify the company's organizational structure and processes and improve efficiency, so that Philips can truly become an enterprise with a complete system and a unified image.

At the same time, Philips has streamlined its many production departments into five, namely medical systems, small household appliances, consumer electronics, lighting and semiconductors. In 2003, Philips took providing solutions in the three major areas of medical care, fashionable lifestyle and core technology as the key direction of the company's development.

By September 2004, Philips introduced a new brand promise of "sense and simplicity" as a way to strengthen its marketing, shape its brand image and become a market-driven enterprise. Another important thrust of transformation. This series of actions enabled Philips to turn a profit in the second half of 2003, and its profitability last year and this year was excellent.

The history of Philips’ own transformation is exactly the process of the gradual fading of its family color. As Fritz completed his long and colorful life, Philips' own transformation became increasingly profound.

Change is eternal, not to mention that this change leads to greater success. Fritz’s influence on Philips Author: Wen Zhaomou “Fritz’s funeral will be held on December 12,” a senior public relations person from Philips China told reporters, but obviously he didn’t know much about Fritz. , few employees in Philips China know anything about this centenarian.

The old man has been out of the company for so long that it is difficult for his employees to associate him with his important role in the Chinese company. In 1891, with the development of electricity supply, people. 6. What is the development history of Philips light bulbs

Philips has spanned three centuries and is a world-famous enterprise. Its history can be traced back to 1891, when a Dutch mechanical engineer started producing carbon filament light sources at the former deerskin factory in Eindhoven, the Netherlands. Some of its early main customers were In the early days, electric power companies included the provision of light sources in their own energy supply contracts. Some companies set higher standards for product quality, and the young Philips began to strictly monitor quality. In 1908, Philips entered the world market and began to produce metal tungsten filament light bulbs in 1913. The inflatable half-watt lamp was put on the market in 1915. The small dot Arga light source followed Philips' slogan at the time: "We have a light source suitable for every application." In 1914, the company established a research laboratory, which was called the product innovation mark because it studied physical and chemical phenomena to promote product innovation. In the following year, Philips strengthened its strength and expanded its business into various products such as car lights, searchlights, theater lighting, etc. Before the First World War, Philips first entered the U.S. and French markets, and entered the Belgian market in 1919. It has become one of the most influential producers of carbon filament lamps in Europe. From the beginning of the era, Philips began to use patent rights to protect its inventions and absorb X-ray radiation and radios as the company's new areas of endeavor. This marked the beginning of the diversification of Philips products. In 1918, Philips produced In 1925, Philips made its first attempt at developing televisions. In 1927, Philips began to produce radios. In just one year, Philips' radio production reached 100 million units. The United States began to produce medical X-ray equipment and entered the field of medical equipment. 7. The development history of Philips shavers

As one of the largest electronics companies in the world, Philips entered the Chinese market as early as 1920.

Since the establishment of its first joint venture in 1985, Philips has adhered to its long-term commitment to take root in China and brought all five major businesses including lighting, consumer electronics, small household appliances, semiconductors and medical systems to China, bringing The world's leading technologies, products and services are simultaneously brought to the Chinese market. At present, Philips has become one of the largest investment partners in China's electronics industry, with a total investment of more than 3.4 billion US dollars. It has established 35 joint ventures and wholly-owned enterprises in China, has more than 60 offices across the country, and has more than 20,000 employees. employees.

In 2002, Philips won the annual "Double High Enterprise Special Contribution Award" issued by the China Association of Enterprises with Foreign Investment for ranking first among foreign-invested enterprises in China in terms of sales and export earnings in China. In 2003, Philips' turnover and export earnings in China still ranked among the top.

In 2004, Philips China's overall operating performance was approximately US$9 billion.

Philips' lighting, home appliances, monitors, mobile display systems and other businesses are in a leading position in the Chinese market; its picture tube, medical systems and optical storage businesses are among the top three, and its businesses in lighting, color TVs, audio, semiconductors, medical systems and mobile displays are among the top three. 15 research and technology development centers have been established in areas such as systems.

The East Asia Research Institute established in Shanghai in 2000 works together to develop Chinese standards, supports China in enhancing its competitiveness, and achieves a win-win situation through sincere cooperation. As a leading multinational company in the electronics field, Philips is committed to implementing talent localization strategies, establishing systematic plans and mechanisms for the training and development of Chinese talents, and cultivating and developing the leadership and management levels of local talents; sponsorship support Tsinghua University, China Europe International Business School, Renmin University of China, Fudan University, Shanghai Jiao Tong University, Southeast University and other universities and business schools cultivate outstanding technical and management talents and provide them with broad space to display their talents.

Philips actively improves the society in which it operates and supports causes such as charity, education and environmental protection. Since 1998, we have donated 6.55 million yuan in various forms, established 14 Hope Primary Schools and 307 Hope Library in poverty-stricken areas such as Inner Mongolia, Gansu, Hubei, and Jiangxi, helped 613 out-of-school children return to school, and organized 290 Hope primary school teacher training to improve teacher quality to support the Hope Project.

In 2004, the company also launched the "Philips Hope Project" plan, calling on employees to participate more extensively and expand support for the Hope Project. Philips will also use its technological advantages to help Hope Primary School build electronic classrooms. In the future, it will also use distance teaching technology to build a virtual Hope Primary School and open up new ways to support education in poor areas.

Philips will regard this project as a long-term public welfare undertaking to deepen Philips' corporate citizenship responsibilities. China plays an important role in Philips' global strategy. In the past development process, we have witnessed the great achievements of China's reform and opening up.

Looking to the future, we are willing to cooperate closely with China to jointly promote China's harmonious and smooth integration into the international economic system, achieve comprehensive, coordinated and sustainable development, and create brilliance with China! .