Hailan House has been able to join 8, directly-operated partnership custody stores within six years of listing because its joining mode has solved the pain points of the clothing industry and carried out business innovation. The annual income is as high as 19.6 billion, which is the brand with the best market value of A shares in the clothing industry at present. Ma Yun and Ma Huateng are chasing after each other to invest, of which Ma Huateng has invested 1 billion. The pain point of clothing industry: pressing goods, huge inventory, (affected by weather, fashion trends, fabrics and styles. ) insufficient cash flow, unsmooth and long operation cycle. Business innovation: the business model of Amoeba was operated, and the profit of the brand was maximized with the minimum sales cost. The three parties in the upper, middle and lower reaches are equivalent to independent blocks, and each cooperative block bears its own responsibilities, giving full play to its own maximum advantages and realizing the maximum benefit of the overall goal together. General feeling: If you want long-term development and sustained high-speed development, you must have the consciousness and structure of becoming bigger and stronger, and the quality of products should be guaranteed, but this is not the point. If you just pay attention to products, it is still an ordinary thinking of making goods. Don't just be a profitable enterprise, be a valuable brand.
a good brand should have the comprehensive ability to integrate and optimize the upstream and downstream, and there should be a training center behind it that can help the long-term development of enterprises and empower brands and franchisees. 1. The joining fee of Hailan House is , which belongs to Hailan House in the store and franchisees outside the store. Charge 2W, 1W for joining deposit, signed once every five years, refundable at maturity. 1W is used for store location, decoration and purchase expenses. Promise an annualized income of 1% per year. If it is less than 1%, the headquarters will make a commitment. (The salary standard of the store manager and the shopping guide is decided by the company headquarters, and the franchisees take care of themselves. ) training in distribution, management, sales, inventory, store manager and shopping guide, and the headquarters is responsible for it. No pressure on goods, no inventory. 2, for the franchisee's customer base positioning screening, focusing on the choice of different lines, do not understand the line, the pursuit of income stability and recognition of the concept of capital preservation, have spare money in hand, willing to be a shopkeeper of cutting, (large-scale financial management, in addition to the stock market, funds, the property market, is the brand of commercial entities to join, the former two are extremely risky, professional, and may get stuck or lose everything, the latter is not a very good one under the suppression of the state. Brand clothing entities can generate cash flow every day. ) A formal wealth management product with a yield higher than 6% on the market is a product with high yield and high risk, and the joining of Hailan House can refund the deposit, and the yield is also promised to reach 1%, so this is a safe and stable product. Rich people pay to open stores, and capable people manage them, which ensures the success rate of the project to a certain extent. In fact, this is a superficial clothing industry, but it is actually a financial management product. 3. The profit settlement of Hailan House is on the same day. This instant incentive is very good. For investors who don't need to operate or will not operate, the experience is very satisfying, and it can greatly drive the resources around them to join and introduce, which is conducive to the rapid expansion of the brand. Settle 46% to franchisees every day for the expenses of store rent, water and electricity, store manager and shopping guide salary. The store manager gives 1 to 2% performance shares, which effectively controls the salary of the store manager and effectively manages the site and operation of the store. 4. Hailan House's huge deposit has formed a stable cash flow, and it has made itself an internal financial platform, giving a good financial support to franchisees who don't have enough money. You can use cash flow to make credit loans, or you can use cars and houses to make mortgage loans. 5. Hailan House has no factory of its own, and has integrated tens of thousands of small and medium-sized factories to distribute goods for itself. (Small and medium-sized factories are thinking about making goods, but the pain point is to be bigger and stronger, but they don't have a good sales channel.) The company has a large-scale fabric purchasing platform to help the upstream save costs and provide the factory with the lowest interest loan. There is no designer, but only the information of the factory's fashion trend. The factory designs its own styles, prints them, screens them through the headquarters and puts them in stores all over the country for trial sale. If it sells well, the payment will be settled in two months. If it sells badly, it will be refunded in full. It has a discount shop for Baiyi Baishun, and reducing the profit by half can help the factory clear the goods. If it is still impossible to clear the goods, it will tear up the bar code and trademark and put it in the local secondary market for circulation. This also helps small and medium-sized factories to clear up the backlog of styles that are not easy to sell. Each factory is only responsible for one or two styles, forcing the factory to do only fine products and explosive products, and strictly control the quality. Optimize the product output ability of upstream suppliers.