When I was in junior high school, I felt that Li Ning, the peak of Anta, was a big brand of shoes and always wore domestic brands! Until I went to college and saw my classmates wearing Nike Adi, I had some spare money myself! Just bought a pair of Darth Vader! More than 400! After wearing it, I found it much more comfortable than domestic brands! Very comfortable! And especially wear-resistant! The quality is just different!
Nike and Li Ning are simply two levels! One is a leader and the other is an explorer! Comparatively speaking, either Nike is better than Adidas or Li Ning is better than Anta!
The difference is as follows!
I. History
Most people think that history is chicken ribs! But for a company like Nike, history is corporate culture and capital! It's a sign! In other words, companies like Nike have classic models! Like Nike's air max, Converse's classic, but Li Ning doesn't seem to have a classic!
Second, comprehensive quality.
I still remember that when I used to wear domestic brands, I had to change my shoes almost half a year. Nike shoes can be worn for two years. Up to now, domestic brands also have many good shoes. Li Ning's Road to wade, Peak's basketball shoes do have a lot of praise, indicating that domestic brands can also make good shoes, but in other respects, they are not as good as big brands like Nike!
Third, product patents.
Nike is a professional sports brand, not because of its long history, but because of its continuous upgrading of product quality. Nike, for example, spent a lot of money and energy on research and development, such as flyknit upper technology and sole air cushion technology. For example, some domestic brands now copy the shoes of international brands directly under a different trademark, instead of independent research and development. The gap between them is obvious!
Another phenomenon is that the price of some shoes is slightly higher, and consumers' consumption psychology is that they can buy Adi Nike with this money. Therefore, domestic brands should constantly explore and innovate, reduce costs and truly make good products.
In fact, the gap between domestic brands and international brands lies in the late start of domestic enterprises and limited domestic hardware technology, which leads to the failure of R&D of enterprises to keep up with the international pace. There are two main gaps in products, one is design and the other is material. I believe that domestic brands will gradually catch up with international brands in the future. I sincerely hope that domestic brands will not see shoes imitating Nike Adi in specialty stores in the future, and I also hope that domestic brands can make professional-grade sports shoes!
exceed