China Green North Exhibition Center has signed a "Food Testing Agreement" with Beijing Agricultural College, which will give full play to the professional capabilities of technical personnel and advanced testing equipment to conduct full inspection of products from the field to the table, in order to improve China's Green North Exhibition Center’s market control is authoritative.
China Green North Exhibition Center has established a "Personalized Traceability System for High-end Agricultural Products" so that the target product traceability information can be queried, providing members with comprehensive services to ensure product quality and safety; and providing after-sales services to consumers and provide protection for rights protection.
This system is an information management system that can connect all aspects of production, inspection, supervision and consumption, allowing consumers to understand the production and circulation processes that are in line with health and safety, and improving consumers' confidence. The system provides a "from farm to table" traceability model, extracts the public traceability elements that consumers care about in the supply chain links such as production, processing, circulation, and consumption, and establishes a food safety information database. Once problems are discovered, they can Carry out effective control and recall based on traceability to protect the legitimate rights and interests of consumers from the source.
Customers who purchase goods at the China Green North Exhibition Center and receive them through logistics can scan the "Edible Agricultural and Sideline Products Safety Information Barcode" on the food packaging bag through the inquiry machine in the venue, or log in to the label. By entering the "Edible Agricultural and Sideline Products Safety Information Barcode" on the food packaging bag on the website indicated on the website, you can know the production date of the product, the name of the production company, brand, certification information, the production place and processing place of the product, and drug residues situation and quarantine and inspection status and other food safety information. Based on the concept of "aggregation - integration - integration", China Green North Exhibition Center advocates the establishment of close business cooperation relationships between all parties. Rights and obligations, fairness and mutual benefit, individuality and independence are the distinctive features of the interoperability and prosperity of China Green North Exhibition Center.
Each resident is not only a service object of the market, but also the owner and provider of innovative business models and operating platforms in the market, and can enjoy a number of value-added services and additional rights and interests.
China Green North Exhibition Center plans to establish a joint-stock company set up in accordance with the modern enterprise system, with the main business of promoting and operating the green food industry and market development - Beijing Dasheng Kuibinong Green Industry Development Co., Ltd. Ltd. The company reserves shares for all franchisees, forming an open structure in which each member of the system holds shares and the holding of a single share cannot be too large.
It has been initiated but not ended, and is waiting for more and more companies to join in, so that the entire system will become stronger, the channels will be broader, and the value will be higher.
China Green North Exhibition Center relies on the government background and the capital strength and integration efficiency accumulated by many companies to join in, and strives to build the brand of China Green North Exhibition Center, which can be used by franchised companies.
Brand use includes two aspects:
First, the use of registered trademarks. "Dasheng Luyuan" is a brand that China Green North Exhibition Center strives to build. It is a major and practical brand for franchisees to reduce brand investment. Manufacturers' products can be produced and marketed using the "Dasheng Luyuan" trademark. This may bring practical benefits to reduce the company's secondary investment, or to quickly increase the visibility, credibility, reputation and market sales of franchised companies that currently have low awareness of their own brands.
The second is the use of the reputation guarantee brand of China Green North Exhibition Center. Manufacturers maintain their original brands and at the same time add the China Green North Exhibition Center's reputation-guaranteed brand on their products. For example, enter the market with the label "Exclusive Products of China Green Food and Organic Food Beijing Exhibition and Sales Center" or "Special Products of China Green Food and Organic Food Beijing Exhibition and Sales Center".
Enterprises using the brand of China Green North Exhibition Center can not only increase the added value of their products, but also greatly enhance their corporate image and popularity. China Green North Exhibition Center adopts the path of "union, alliance and linkage", that is, integration to achieve "agglomeration-integration-integration" of industries and products.
An alliance refers to a complementary and interconnected partnership established by two or more enterprises to achieve the same goal. The products of alliance partners can be sold through the channels of both parties, thus forming a situation of leveraging each other's channels for sales. Alliance partners work together to coordinate or share the value chain to expand the effective scope of the enterprise's value chain. Strategic alliance is a long-term agreement between enterprises. It goes beyond normal market transactions but does not reach merger. This allows for purposeful agreements between different partner organizations.
The "China Green Food and Organic Food Beijing Exhibition and Sales Center Franchise Agreement" states that the operating entity takes "unity, cooperation, mutual assistance, and win-win" as its purpose and focuses on market development, brand building, product exhibition and sales. The development and implementation of new business models and new business models are operational content and exist in the form of industrial alliances.
Adhere to and implement the Scientific Outlook on Development, establish an innovation platform for green food and organic food market development and an operating mechanism for simultaneous development, develop new relationships between society, enterprises, display and purchase and sales, and cultivate The green food and organic food market develops new economic growth points, creates emerging markets and builds famous brands in the green food and organic food market, and implements sustainable development strategies related to green, technology, low-carbon economy, and economic development mode transformation. The common goal of the exhibition center alliance and its alliance members.
All registered legal entities of green food and organic food industry manufacturers, distributors, retailers and related service providers who voluntarily enter the China Green North Exhibition Center and sign a franchise agreement are deemed to be members of this market. One of the operators is a member of the alliance.
Members of the alliance are those who are interested in making a difference in the market promotion, industrial development and product marketing of China's green food and organic food industry, and agree and sign the "China Green Food and Organic Food Beijing Exhibition and Sales Center Franchise Agreement" , and is composed of green offices or affiliated units, various production, display, marketing, service enterprises and third-party related parties that have actually entered the China Green Food and Organic Food Beijing Exhibition Center.
Upstream manufacturers, intermediate distributors, other stores, and comprehensive service providers can all join the alliance. In addition to companies and products joining in the form of actual settlement, online merchants, online stores, and franchise members can also join. Form a join without entering the market.
In order to create the best environment and flat channels for integrated marketing for tenants, China Green North Exhibition Center has launched a variety of methods to serve enterprises and promote products. For example, in addition to self-operating the products of the tenants, they can also entrust the products to market alliances for sales, or organize multiple parties to participate in sales assistance and distribution.
All specialty stores, chain stores and franchised stores of China Green North Exhibition Center can use the China Green North Exhibition Center chain store sign to unify the store logo, enhance the store image, and show the huge support advantages of the alliance system. The products of the residents can be distributed to other stores by the center.
If the products of the tenants meet the corresponding requirements, they can reach a customized OEM sales or underwriting agreement with the alliance.
The alliance formed the "China Green North Exhibition Center Market Council". It is not an organization in name only, but an organization with the functions of alliance leadership, coordination, and market operation guidance. At the same time, it is also a high-level professional city organization that plans and promotes the formation of "market terminals" and "industrial clusters" on a long-term and large-scale basis. The functions of the council include but are not limited to: promoting the development of China's green organic food market and guiding market operations; promoting the construction and operation of the market's credit system, financing guarantee system, and service system; organizing the exchange and promotion of advanced experience in the market and improving business management; Franchise units and individuals in the market should provide good service; strengthen market advertising and publicity, and regularly compile the "China Green Organic Food Production Enterprise Directory", "China Green Organic Food Product Directory", "Required Procurement Product Directory", etc. for free use by franchisees materials, etc.
The first is to provide supporting office and accommodation and living services to facilitate production and life;
The second is to provide warehousing and agency logistics services to reduce operating costs;
The third is to provide security, cleaning, equipment Maintenance services to relieve worries;
The fourth is to provide professional consulting, certification promotion, commodity inspection and quality inspection, industrial and commercial taxation and other services;
The fifth is to provide network communication use or access services;
The sixth is to rely on the Beinong Agricultural Products Monitoring Center to provide quality supervision and acceptance services for circulating products, and strictly guarantee the quality of all aspects of product purchase, sale and storage;
The seventh is to provide credit guarantee services;
Through guarantee bodies such as Beijing Beinong Credit Guarantee Company, Zhongpin Chuangguo Investment Group, Inner Mongolia Dashengkui Guarantee Company and Jinding Guarantee Company, we provide special services to manufacturers, dealers, stores and various franchisees. Store guarantee and credit guarantee services, business items include: store agreement performance guarantee, loan guarantee, credit guarantee, delivery guarantee, payment guarantee, product quality guarantee, service guarantee, buyer and seller performance contract guarantee, personal consumption guarantee, etc.
The eighth is the fund use service of the fund pool.
The role of the capital pool is to help settlers solve the problem of insufficient own funds and constraints on operation and development. For example, it provides working capital for purchasing and selling inventory and other short-term working capital.
The funds injected into the capital pool come from many aspects, such as government support and national industrial policy support funds, bank credit funds, special funds set aside by the company and the conditions stated in the "Franchise Agreement" recognized by the settled merchants. Alliance funds paid, information authenticity and product quality guarantee deposits and other funds that can be raised. The use of funds must comply with relevant regulations.