This is an extremely boring behavior, and we can even regard it as a boring hype to maintain popularity. Fans of Li Jiaqi, please don’t rush to criticize me, and listen to me carefully.

First of all, I admit that applying for a trademark is the best way to protect your own rights and interests, and there have been many commercial disputes arising from trademark rights in China. But oh my god, buy it buy it! ?It is just a classic sentence that Li Jiaqi shouted during the live broadcast. Applying for a trademark with this is equivalent to manual comedy. According to the logic of Li Jiaqi's behavior this time, does Shen Teng want to apply? Come here! ?’s trademark rights, Xuxu Baby wants to apply for the ?Trade Your Monkey’s trademark rights, Liu Qian wants to apply for the ?The Next is the Moment to Witness the Miracle?’s trademark rights? Obviously this is impossible! As long as you have some serious business, you can't do this kind of thing, right? !

Secondly, I am not against Li Jiaqi's application for a trademark. Li Jiaqi has already registered a series of trademark rights for his name "Li Jiaqi" earlier, and the category covers more than 40 sub-categories, but Regarding this application method, I think it is appropriate. In today's world where piracy is rampant and brand names are frequently banned, learning how to use trademark authority is actually very commendable. Although many lemon juices are constantly making sour water on the Internet, in fact, when Li Jiaqi registered more than 40 trademark rights, it did not attract as much attention as this time. After all, the content of the trademark application this time has aroused public disgust. At least to me, Li Jiaqi's behavior is quite sensational.

Again, we judge this matter from the statement itself. If Li Jiaqi applied for a classic saying like "A journey of a thousand miles begins with a single step", people might still be happy to accept it, because the real Golden phrases are worthy of trademark protection and should not be abused, but looking back, let us look at this phrase? Oh my god, buy it, buy it! ?, is it similar to the very uncultured sentence ?wc?? When do people use this sentence for propaganda? Answer: When there is nothing else to say. Just such a sentence is so popular just because the sentence is fluent and Li Jiaqi himself has considerable traffic. Why does it have trademark value? In other words, who would use this sentence to register a trademark?

Of course, I have to explain for Li Jiaqi here that Li Jiaqi’s method of applying for a trademark is not to prevent everyone except him from saying this. This has nothing to do with music copyright. They are two different things. Therefore, even if Li Jiaqi's application is successful, it will only prevent others from using this sentence as a trademark or slogan in the category and field for which he applied. And this is also the fundamental reason why I criticize this matter. From this point of view, applying for a sound trademark is completely hype and eye-catching. As for whether it can bring actual benefits to Li Jiaqi in the future, I believe everyone knows.