The first is the franchise fee, which is about 50,000 yuan, and the performance fee, which is 30,000 yuan. Whether it is a mini store, a fashion store, a standard store, an image store or a flagship store, the franchise fee remains roughly the same. However, the profit status of each store is different.
According to speculation, the monthly net profit of the Ximei Eslite franchised mini store is 20,600 yuan, and the annual net profit is 247,200 yuan; the monthly net profit of the fashion store is 25,200 yuan, and the annual net profit is 302,400 yuan; standard The monthly net profit of the store is 34,200 yuan, and the annual net profit is 410,400 yuan; the monthly net profit of the image store is 58,000 yuan, and the annual net profit is 696,000 yuan; the monthly net profit of the flagship store is 85,100 yuan, and the annual net profit is 1.0212 million yuan.
Extended information
Someone once found through Qichacha that Guangdong Baoyang Investment Management Co., Ltd., the operator of Miniso, is currently involved in 87 legal proceedings, including design There were 22 disputes over patent rights and trademark exclusive rights, and the plaintiffs included well-known companies such as Louis Vuitton Maliti, Watsons, Mentholatum, and Lockn&Lock.
For this reason, Miniso is deeply involved in the "plagiarism scandal". However, what is interesting is that people who were once accused of plagiarism now also encounter the trouble of being imitated. Latecomers such as Youzhong Eslite, Ximei Eslite, MUMUSO, and YOYOSO are competing to imitate, making it difficult for current consumers to distinguish products from 10 yuan stores.
The pursuit of Internet celebrity products has also caused the homogeneity of products between different brands. Judging from the source of goods, almost all 10-yuan stores have similar sources. For example, clothing is usually produced in Guangdong, and most accessories come from Yiwu, Zhejiang. The problems of low threshold and product homogeneity have also led to the uneven quality of 10-yuan stores in the market.
People’s Daily Online-The 10 Yuan Store is popular, can the business model last?