At present, signs and logos are particularly important in the information society, which has spawned and expanded logo design, logo design and identify production industries. Therefore, whether it is a real estate signboard, an environmental signboard, a hospital signboard or a shopping mall signboard, people can always convey the information they need in the first time and realize their existence value. According to the introduction of Zhi Ming signs, the design and production of signs are not simple information listing and piecing together, but the concentration and presentation of designers' wisdom and painstaking efforts. In addition to uniqueness, there are many skills and precautions to be mastered in the design and production of signboards.

In the design and production of signboards, we should always grasp their indicative, decorative and promotional effects. First of all, real estate signs, hotel signs and other signs are the presentation of information such as business philosophy, cultural characteristics, scale and business content characteristics, which largely symbolizes the spirit of the enterprise. Therefore, when designing signboards, it must be unified with corporate culture, ideas and other factors in order to win the praise of enterprises and audiences. Secondly, the extensive use of signs requires that a variety of corresponding and malleable variants should be designed according to the different printing methods, production processes, material textures and application projects, so as to produce appropriate and appropriate effects and performances. In addition, the design and production of signs should have rich themes and forms of expression, such as the quality of fonts, patterns and other elements, which will affect consumers' confidence in product quality and recognition of corporate image.