1. Use colors skillfully according to the concept of skin care. In terms of packaging color, the past pursuit of only good looks has now changed to the decision of color matching based on the purchasing group of the product. Different colors represent different styles between brands. Herbal products focus on the concept of herbal skin care, and the packaging color is green. Men's cosmetics generally use stable colors to reflect a kind of upright masculinity. 2. Humanization is the trend in cosmetic packaging design. The so-called "humanization" is the people-oriented concept. It is the expression of the emotion, life and interest of the designer into the design work, and gives human factors to the form and function of the design. Pay attention to consumers' emotional tendency to consume, use tangible material external forms to express and carry abstract emotional sustenance, and use this as the creative motivation for product design, so that the works can meet the dual needs of consumers spiritually and emotionally. The excellence of packaging design directly affects product sales. Good design will open up a brand's market and have a positive effect. I hope that designers can learn from the above two techniques and choose the packaging design style according to the product characteristics of cosmetics.