UGG

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UGG shoes UGG, the brand name of footwear and clothing. UGG boots, commonly known as snow boots, emerged in Australia during World War I. Australian pilots wrapped two pieces of sheepskin into shoes to wear on their feet to keep out the cold. In the 1820s, they became popular in rural areas of Australia. Although it is not known when the factory started production, it is certain that Australian factories have been producing this style of shoes since 1933.

Table of Contents

UGG-Basic Information

Historical Origin

UGG Trademark Dispute

How to Identify UGG Snow boots

The difference between Shearers UGG and Jumbo UGG

Edit this section UGG-Basic information

Chinese name: UGG LOGO

English name: UGG Brand origin: United States Brand founder: Brian Smith Design concept: Accessible luxury goods, super luxurious comfort. Brand history: UGG is a legendary brand of sheepskin boots. The seemingly silly cartoon appearance has become popular in Europe and Asia, and now it is becoming popular all over the world. In 1978, an Australian surfer named Brian Smith brought a batch of sheepskin boots to California, where the developed surfing market attracted these sheepskin boots. Since then, UGG has slowly developed from a small surf products brand into a world-renowned luxury brand of sheepskin boots. Year of company establishment: 1978 Company headquarters: United States Brand culture: UGG snow boots are popular in the streets. Once you put them on, you will not want to take them off. Its originality, credibility and super luxurious comfort will make you You are fascinated. Whether it is classic anti-wool snow boots that feel like silk, or comfortable and fashionable spring and summer sandals that surprise everyone, they are must-have items every season.

Edit the historical origin of this paragraph

In 1971, Australian surfer Shane Steadman started selling UGH snow boots and registered UGUGG snow boots (18 photos) H as his trademark . In 1979, another surfer, Brian Smith, bought some Australian-made UGG boots and brought them to the United States and started selling them in New York, mainly for surfers in California. He established the UGG Holding company and registered his own American trademark in 1985. The trademark is in the shape of a ram's head with a line of words: "Original UGG Boot UGG Australia". In 1995, he sold his shares to what is now Deckers, and Deckers also obtained Shane Steadman's "UGH" trademark registration in Australia. Subsequently, the "UGG" brand began to be registered all over the world. In 1996, the UGG trademark was registered in mainland China, and the manufacturer slowly changed from Australia to China. Ugg Australia from the United States took the lead in entering the mainland. After more than ten years of hard work, its brand promotion has also been impressive. Currently, the most famous fur shoe brand in Australia is Yellow Earth. The company was later acquired by the Chinese, who set up factories in mainland China and also processed Ugg products in the United States. Yale also came to the mainland to expand the market and also launched its own brand - Yellow Earth. However, both companies were rushing to register the Ugg trademark. After the last squatting incident, Australians also began to pay attention to brand protection.

Edit this paragraph UGG trademark dispute

In some countries, the UGG trademark has been disputed. In Australia, the similar word "UGH-BOOT" has been removed from the registered trademark office as a trademark. Removed, however, the trademark registration for "UGG AUSTRALIA plus sun graphic" remains valid. Outside Australia and New Zealand, UGG (capital letters) is a trademark registered by Deckers Outdoor Pty Ltd.

In 1999, Deckers began to defend its trademark rights and sent legal cease-and-desist letters to some Australian manufacturers. In the new century, Deckers invested 8 million US dollars in advertising on the market. At the same time, some celebrities also praised UGG, and the demand for UGG snow boots began to surge. As Australian manufacturers began selling UGG boots online, Deckers' law firm Middletons in Melbourne began working in earnest to cut off the Australian company's sales. In 2004, Deckers sent legal cease and desist letters to several Australian manufacturers, including Mortels sheepskin manufacturers, to prevent them from continuing to sell on eBay or using trademarked terms in their domain names. In response to Deckers' move, relevant Australian manufacturers have joined forces to form the UGG Snow Boot Association to fight Deckers' statement. They claim that Australian manufacturers have been making such boots for decades, among which Also includes those sold to the United States. One of the manufacturers, Perth’s Uggs-N-Rugs, petitioned the Australian Trademark Office, which removed “UGH-BOOTS” from its trademarks in 2006, citing lack of use. In the United States and the Netherlands, courts rejected the claim that "UGG" is a common name for goods and maintained the validity of the "UGG" trademark.

Edit this paragraph to tell how to identify ugg snow boots

1. In terms of price. Because the raw materials of ugg are very expensive, they are made from a whole lambskin produced in Australia, the fur is integrated, and the soles also have a special structure. Even if it is produced by ugg factory, the ex-factory price will not be one or two hundred, please mm You must remember that those UGGs bought at "prices that make your heart beat" are definitely fakes. 2. In terms of color. Genuine Ugg, the color is very correct, the color on the official Ugg website shall prevail. And the color of the inner fur is the same as the outer color. 3. In terms of shoe type. The surface is also quite delicate and soft to the touch, and the shoe shape is also relatively delicate and delicate. The velvet inside is neatly cut, the density is uniform, and it feels very soft and comfortable, making it very comfortable to wear barefoot. The important thing is that it feels light and not burdensome after wearing it. Quite warm. 4. In terms of shoe structure. 1). There is also a washing mark sewn inside the boots (the style, name, number, material, yardage, origin, etc.) 2). There is a code mark on the side of the box (the style name, number, color, yardage, etc. are marked on it) Men's clothing or women's clothing) 3). The same parts of the pairs of shoes should be consistent, the color and pattern should be the same, the length of the toe and the height of the heel should be the same. 4). The stitching and threading of the upper are basically consistent, with no skipped stitches, missing stitches or broken threads. 5). The inside and outside of the shoes are clean, smooth, and have no shrinkage or deformation. 6). There is an ‘R’ registration mark on the sole of UGG shoes and there must be the ugg brand. 7). The trademark of traditional ugg shoe type is on the back heel (ugg trademark). The trademark of slippers and home shoes is machine-printed on the shoe leather. 5. All ugg products are handmade

Edit this paragraph to tell the difference between Shearers UGG and Jumbo UGG

First of all: Shearers UGG is a brand from Sydney, and Jumbo UGG is a brand from Melbourne. . The big boss of shearers UGG is a Chinese, while the boss of Jumbo UGG is Russian. Second: In terms of style, the style of Shearers UGG is relatively rough and majestic. Because it has been supplying European and American products for many years, the shoe shaft is slightly thicker than Jumbo's shoe shaft. Relatively speaking, the shoe tube of Jumbo UGG is relatively thin and long. Third: Toe cap. Because the style of Jumbo UGG is slightly more delicate, its toe is slightly narrower than Shearers UGG, and Shearers UGG will appear fuller. Fourth: fur. Whether it is Jumbo UGG or Shearers UGG, they are all made of Australian lamb fur. Due to the particularity of wool sheepskin, UGG is warm and breathable. This is incomparable to those domestic UGGs priced at 200 to 300 yuan. Australian UGG It’s all about the materials.

However, since the leather of each sample is soft and hard, and the degree of curling of the hair is different, even for a pair of shoes, the softness and thickness of the fur in some parts will be slightly different. Only UGG imitations have absolutely neat fur. Fifth: Handmade. Shearers UGG and Jumbo UGG are both machine cut and hand sewn. Jumbo's workmanship is relatively fine, while S's occasionally have slightly crooked back marks, small threads, and glue overflow, but this can be avoided by careful selection. Sixth: Postscript. Both UGGs use cloth labels. In terms of size, Shearers UGG has a slightly smaller back label, while Jumbo UGG has a larger back label. Let’s talk about the color of the back label. In 2008, the back label of Shearers UGG was a unified sand color code with dark characters. Starting from 2009, Shearers UGG all used different colors of shoes to correspond to the color of the back label. Jumbo UGG's UGG is chocolate color and black with a black back label, and other colors have light back labels. Seventh: Color. Take basic models as an example. Shearers has sand, maroon, chocolate, black, pink, and 2009 smoke gray. Jumbo UGG comes in rich colors, including sand, maroon, chocolate, black, and pink, as well as red, blue, light blue, and purple. Eighth: soles. Regardless of Shearers UGG or Jumbo UGG, the soles are all made of EVA foam soles. (Except for outdoor styles) The characteristics of this kind of sole are light and non-slip, but the disadvantage is that it is not wear-resistant. The difference between Yellow Earth and UGG Australia The first difference is the origin. Some of Yellow Earth's products are in Shanghai on the mainland, and most of them are in Australia; UGG Australia's products are in Guangdong and Hebei. The second difference is that the leather processing technology is different. The material of Yellow Earth is Australian lambskin, and it is tanned using Australian processing technology and is environmentally friendly. The leather is soft; most of UGG Australia's sheepskins are tanned in mainland processing plants, and the leather is relatively hard. The third difference is the sewing technology. Yellow Earth snow boots are all hand-sewn; UGG Australia is mechanized. The fourth difference is that the shoe body style is different. Yellow Earth snow boots are more exquisite in design and fashionable, suitable for Chinese women's feet; UGG Australia highlights wildness and ruggedness, pursuing personalized design. Entry albumMore albums UGG snow boots