Lexus was founded in September 1989, and its trademark is an italic Latin letter "L" surrounded by an ellipse. Lexus is the best-selling luxury car brand in North American history.
As a leader in the luxury market, Lexus recently became more interested in sports yacht manufacturing, and released its first concept sports yacht in Biscayne Bay, Miami, USA in the spring of 20 17.
The design of Lexus has traditionally emphasized high-quality machinery and world-class luxury car standards. As emphasized in Lexus' first LS model, the important elements include aerodynamics, performance, smooth driving, ergonomic interior, quiet carriage, fuel efficiency, safety and reliability.
The overall characteristics of Lexus are summarized as the ideal ideas of Lexus (impressive, dynamic, elegant, advanced and lasting), which clearly guide the product design and development process of Lexus.
Every Lexus car must meet 500 specific product standards. Called Lexus Musts, it ranges from steering wheel reaction to stitched leather seats. ? The innovative technology adopted by each Lexus car includes advanced safety system, power system and comfort, convenience and entertainment equipment.
history
1989, the "F1"R&D plan was completed, and the first RV Lexus LS 400 was launched, with rear-wheel drive and a 4.0-liter V8 gasoline engine, with a unique design. ? 1989 65438+ 10, LS 400 made its debut at the North American International Auto Show in Detroit, USA. In September of the same year, Lexus officially began to sell online in 73 agents in the United States.
At that time, while selling LS 400, the agent also introduced ES 250 based on Toyota Camry. In order to let the American people know about Lexus, a million-dollar TV and print advertising campaign was launched. Later, it also entered the markets of Britain, Switzerland, Canada and Australia.
Lexus LS400 is very popular in the North American market because it has comfortable driving experience, suitable internal equipment, perfect engine performance, excellent manufacturing quality and fuel efficiency. ? For European luxury RV brands, the emergence of Lexus is definitely an impact on them.