1. Trademark transfer takes legal effect when it is approved and announced by the Trademark Office; Trademark transfer is legally effective on the day when the objective facts leading to trademark transfer occur;

2. The trademark transfer does not have retrospective effect. The transferee has obtained the trademark right since the date of approval of the announcement, and has no right to claim the previous infringement; Trademark transfer has retrospective effect, and the successor can claim rights for the infringement before the transfer;

3. Trademark transfer is often a positive result based on the agreement between the parties; Trademark transfer is a negative result based on objective reasons other than the intention of the parties.

Simply put, trademark transfer is mostly a "paid" transfer, which transfers the exclusive right to use a trademark to others through the procedures prescribed by law.

trademark transfer mainly occurs when the original trademark owner "loses" the ability to use the exclusive right to use the trademark (death of the trademark owner, bankruptcy of the company, etc.) and the successor receives the trademark.