Malu Town Grape is a geographical indication certification trademark.

Grape planting in Malu Town has a history of more than 20 years. Currently, the town has more than 5,000 acres of grape planting area, with an annual production of more than 6,000 tons of table grapes, adding more than 46 million yuan in direct economic income to Malu farmers. There are 1,200 households growing grapes in the town, providing a labor force of more than 2,000 people. The grape production in Malu Town has initially formed a pillar industry with agricultural characteristics that has the characteristics of modern agriculture in a metropolitan area, has the characteristics of Malu, and makes Malu farmers rich.

In order to improve the quality and market competitiveness of Malu grapes, Malu Town established the Shanghai Malu Grape Research Institute in 1992. In 1998, a new variety pilot field and a high-quality cultivation demonstration field were established. In 2000, the research institute It was upgraded to a municipal grape research institute. In 2003, the Shanghai Malu Grape Development Company was established and a new high-quality grape production base of 1,000 acres was established. In 2006, the Malu Grape Development Company covering an area of ??more than 500 acres was established and a new high-quality grape production base of 1,000 acres was established. In 2006, the Malu Grape Theme Park covering an area of ??more than 500 acres was officially opened. Through continuous research, exploration and improvement, more than 100 new varieties have been introduced on the basis of the original cultivation of a single variety of Jufeng, and 12 excellent new varieties have been promoted and planted. This has gradually formed a grape variety cultivation layout with a reasonable mix of morning, lunch and evening, and a balanced market. , extending the time to market and satisfying the public's taste.

In order to promote the better development of the Malu grape industry, the Grape Research Institute registered the "Malu brand" grape trademark in 2000, aiming to promote high-quality grape cultivation in the town by creating an agricultural brand, and at the same time pay close attention to the brand Management and certification of pollution-free agricultural products. From 2004 to 2006, it was recognized as a safe, hygienic and high-quality agricultural product in Shanghai by the Municipal Agricultural Products Certification Center for several consecutive years. In 2007, it passed the green food certification of the Ministry of Agriculture.

In order to better organize the grape growers in the town, Malu Town organized and established the Malu Grape Cooperative in December 2004. On the basis of uniformly organizing the supply of production materials such as fertilizers, pesticides, seedlings, bagging, greenhouses, and cartons, the cooperative provides technical training and guidance to grape growers in the town every year, and standardizes the growers' production technical standards. In 2004, Malu Town was listed as a national-level facility grape cultivation standardized production demonstration area, which effectively promoted the promotion and application of high-quality grape cultivation technology.

Malu Grape has formed an agricultural ecological tourism service area with the Malu Grape Theme Park and the surrounding 1,500 acres of high-quality grape demonstration base as the core. At the same time, the improvement of some tourist facilities and functions will surely attract more citizens to Malu for leisure and sightseeing, and will further promote Malu Grape to a new level.