The logo of Shanghai brand watches was changed from regular characters to cursive characters in 2000.

The font of the Shanghai watch trademark. The 1120 watch trademark in the 1960s was in the artistic style of Shanghai, which was called the building style, which is also the regular script. In 2000, the Shanghai Watch Factory was restructured into the current Shanghai Watch Industry Co., Ltd. The font has also been changed from Mandarin font to Mao font, which is also cursive font.

Shanghai watches embody the oriental beauty of Shanghai style. Shanghai Watch continues to draw inspiration from Eastern aesthetics and philosophy, using watches as a carrier to inject many elements of artistic aesthetics.