When people talk about Starbucks, they always start with its strange mermaid logo. When discussing car brands, the topic of "whose car logo is better" is always inseparable. As a brand, LOGO must An indispensable component, it plays a preemptive role in communication to a large extent. Compared with cold product advertisements or corporate culture, a distinctive and unique logo is more likely to become the image symbol of a brand.
Today I will introduce to you the stories behind the logos of the world’s top luxury brands. Through concrete brand logos, we can peek into those top brands that lead infinite design and fashion inspiration, and what kind of inspiration prompted the design of their brand logos. Birth?
YSL – Letters (letters)
YSL’s full name is Yves Saint Laurent, and its Chinese name is Yves Saint Laurent. It is a world-famous fashion brand, mainly including fashion, skin care products, and perfumes. Bags, accessories, etc. Founder Yves Saint Laurent originally designed fashion for Dior.
The Yves Saint Laurent brand logo was designed by the Ugandan French painter and designer Adolphe Jean-Marie Mouron in December 1961, before he committed suicide.
This logo seems simple, but it is full of many "out-of-the-box" design ideas, making the three letters that were originally difficult to coordinate and integrate into one very elegantly.
Rolls-Royce – Spirit of Ecstasy
The brand name of Rolls-Royce is taken from the surnames of the two company founders, Charles Stewart Rolls (Charlie Royce) and Frederick Henry Royce (Henry Royce), and the car logo comes from a romantic love story.
British MP John Montagu has a literary and artistic persistence and romantic feelings about love. Even though he is married, he is still madly in love with his female secretary Eleanor Thornton. Montagu Gu found the British painter and sculptor Sykes, hoping to design the image of his lover Elena as a car logo.
At that time, a revolution was taking place in the Paris dance world, and Montague took Elena to Paris to watch an opera performance. In the light, the looming figure of a woman wrapped in a tight-fitting long gauze looks beautiful and moving, which is the image Montagu wants in his heart.
After several revisions, the image of the flying goddess finally took shape: legs bent, head stretched forward - as if staring at the road ahead, long gauze skirt fluttering in the wind and tightly wrapped Live a graceful body. In 1911, it officially became the logo of Rolls-Royce.
The Hermés – Carriage (carriage)
Hermès (Hermès) started out by manufacturing high-end harnesses in the early years and has a history of more than 170 years.
Hermés’ brand logo is a carriage with Memphis font, designed by Dr. Rudolf Wolf in 1929. The origin of this LOGO is naturally inseparable from Hermés’ old business: a horse supplies store.
In the 19th century, most residents in France kept horses. In 1837, Thierry Hermes opened a harness shop in a bustling neighborhood of Paris, making various exquisite accessories for carriages. Traces of Hermés harnesses can be seen on the most beautiful four-wheeled carriages in Paris at the time.
After that, Hermés left Paris and traveled to various European countries. The high-end horse harnesses manufactured by Hermes were deeply loved by European aristocrats at the time, and the brand became a typical representative of French luxury consumption.
Chanel – Interlocking C's (double C)
Chanel (Chanel) is a brand that is good at breaking through tradition. In the 1940s, it successfully introduced the "five-flowered" women's clothing to the Simple and comfortable, this may be the earliest modern casual wear.
Chanel's logo was designed by founder Coco Chanel himself.
There are three theories about the source of inspiration for this logo. One is that it comes from the glass windows of the Aubazine church, where Coco spent her childhood; the other is that Coco accidentally looked at it at a famous party. It’s a Renaissance double C logo; the last statement is more in line with the public psychology, about the love story of a boy named Capel, who loves Coco for his whole life and unconditionally supports her clothing store business.
Perhaps the double C is a metaphor. Coco Chanel and Capel have no business connections or marriage certificates, but they overlap with each other and stay away from each other at any time.
Maserati – Trident
Maserati’s brand logo is a trident. This logo was designed by Mario Maserati, one of the Maserati brothers.
Among the six Maserati brothers, Mario is the only artist who does not understand automotive technology or business operations. His inspiration came from the statue of Neptune, the god of the sea, standing in Piazza Maggiore in Bologna. , Bologna was also the headquarters of Maserati.
Louis Vuitton – Monogram (monogram pattern)
Louis Vuitton (Louis Vuitton) was founded in Paris, France in 1854. From the royal family to the top crafts workshop, Louis Vuitton has never An interruption of the passion and legacy of travel, tradition and innovation. Louis Vuitton's various classic designs respond to important developments in the history of travel.
The Monogram pattern was born six years after Louis Vuitton was founded. At that time, George Vuitton thought that it was necessary to give the brand products a consistent image logo, so he spent several weeks creating sketches of pattern themes. During this period, the trend of Japanese aesthetics was very popular in Europe. The final design he selected also had the meaning of traditional Japanese emblems: a four-leaf flower surrounded by a circle, a four-pointed star, a concave rhombus with a four-pointed star inside, and the overlapping words LV. Create a unique pattern combination.
The Ferrari – Horse
Ferrari was founded by Enzo Ferrari in 1929. It mainly manufactures Formula One racing cars, racing cars and high-performance cars. sports car.
There is also a touching story behind Ferrari’s “Prancing Horse” emblem.
The parents of Francesco Baracca, an Italian air force hero who died in World War I, saw that the invincible spirit of the Ferrari racing car was the fortress that their beloved son relied on, so they begged Ferrari to paint the original image on the car. The "Prancing Horse" logo on his son's mobile phone is inlaid on the Ferrari series to express his son's ambition to cruise the horizon.
Ferrari readily accepted this suggestion and added the national emblem of Italy as "Heaven" on the top of the "Prancing Horse", and then connected it with "Ferrari" in horizontal font to form "Earth", and finally ended with "Heaven". The representative color of his hometown, Mundana, is yellow, which is rendered across the whole frame to form a heroic totem of "Between heaven and earth, I'm here to hire you".
The Lamborghini – Bull
Lamborghini (Automobili Lamborghini S.p.A.) is located in Italy and was founded in 1963 by Ferruccio Lamborghini.
Due to poor management in the early days, it went bankrupt in 1980; after changing owners several times, it was placed under Audi in 1998 and is now one of the brands under the Volkswagen Group.
Lamborghini’s logo is a bullfight full of power and attacking the opponent, which is consistent with the characteristics of high-power high-performance sports cars and also highlights the founder’s bullfighting personality. The design of this car logo comes from the Taurus constellation, which was a deliberate design by its founder to stimulate the founder of Ferrari.
The Rolex – Crown
The original logo of Rolex was an outstretched palm, which indicated that the brand’s watches were entirely crafted by hand. , and later gradually evolved into a crown.
In addition to showing the imperial aura of Rolex watches in the watchmaking industry, the crown also represents prestige, victory and perfectionism. The slogan of Rolex is: A Crown for Every Achievement.
The Porsche – Horse
Porsche’s English car logo “PORSCHE” adopts the surname of Ferdinand Porsche, the founder of the German Porsche company.
The graphic logo adopts the shield-shaped emblem of the city of Stuttgart where the company is located. The word "STUTTGART" is above the horse, indicating the location of the company's headquarters; the horse in the middle indicates that the place is rich in Stuttgart horses; the upper left corner of the trademark and the lower right is a pattern of antlers, indicating that Stuttgart was once a good place for hunting.
The yellow stripes on the upper right and lower left represent the color of mature wheat, which means a good harvest, black represents fertile land, and red symbolizes people’s wisdom and love for nature.
Ralph Lauren – Polo Player
Ralph Lauren has a strong American flavor. Ralph Lauren's two brands pioneered the sales of high-quality fashion around the world.
From the fact that Ralph Lauren chose the aristocratic polo sport as the brand LOGO, we can think of the origin of his clothing design.
Ralph Lauren outlines an American dream: long lawns, crystal antiques, and famous horses. Whether it is clothing or furniture, whether it is perfume or utensils, they all cater to customers' yearning for a perfect life in the upper class. .
Or as Ralph Lauren himself said: The purpose of my design is to realize the dreams in people's minds-the best reality imaginable.