The concept and types of trademarks The so-called trademarks are the signs that distinguish goods or services. It is obvious that different goods or services are distinguished by trademarks. Only trademarks are the best signs to distinguish the same goods or services from each other.

according to the provisions of China's trademark law, there are three kinds of trademarks in China:

word mark word mark is a trademark expressed only by words, that is, a trademark composed of words. The characters can be Chinese characters, Arabic letters or Latin letters.

graphic trademarks graphic trademarks are trademarks marked with graphics. The graphics that constitute a trademark can be various landscapes, flowers, trees, birds and animals, modeling and composition, etc. Graphic trademarks do not have words, and the distinctive image of graphics is used as a mark to distinguish goods.

combined trademark A combined trademark is a trademark composed of words and graphics. A trademark with both graphics and text descriptions is a common trademark that is most used in practice.

the above are three kinds of trademarks used in China. In foreign countries, in addition to the above three kinds of trademarks, there are other kinds of trademarks, such as:

Stereoscopic trademarks are trademarks marked by the special style of the external packaging of goods. For example, the beverage "CcaCola" is registered as a trademark with the special shape of its bottle.

collective trademark a collective trademark refers to a trademark owned by a collective (such as an enterprise group, an association, a chamber of commerce, etc.) and used by its members. Members of the collective use collective trademarks in accordance with their articles of association.

Joint Trademarks A joint trademark means that the trademark owner registers several similar trademarks on his own goods (including the same goods and similar goods). These similar trademarks are called joint trademarks. The joint trademark is also called "defensive trade mark". These registered trademarks are not necessarily used by the trademark owners, in order to protect their main trademarks from infringement by others.

a guarantee trademark is also called a certification trademark. This is a trademark used to prove the quality of goods. This kind of trademark is generally applied for registration by the chamber of commerce or other organizations, and the applicant should be responsible for the identification ability of the goods. The use of a guaranteed trademark must be approved by the trademark owner, and the goods must meet the guarantee standards. If the guarantee provisions are violated, it will constitute infringement. For example, the pure wool logo is an internationally famous guarantee trademark, which has been registered in more than 13 countries and regions.