1. Cross-border e-commerce needs to enhance its awareness of intellectual property rights

Cross-border e-commerce needs to enhance its awareness of intellectual property rights

Amazon’s ban on a large number of Chinese sellers has a negative impact on China’s cross-border e-commerce industry This is a big blow to overseas e-commerce companies, but this wave of store closures is not all bad. Instead, it is a wake-up call for everyone. The era of barbaric growth of sellers is over. They compete for products, services, and brands. The era has begun. In brand building, intellectual property awareness must be improved. Cross-border e-commerce intellectual property disputes arise one after another because many people lack awareness in this regard.

Amazon Europe announced that starting from September 8, 2021, Amazon’s intellectual property policy will include geographical indications. A geographical indication (GI) is a sign used for products that have a specific geographical location and quality or reputation due to that origin. In order to function as a geographical indication, the mark must identify the product as originating from a specific location. The quality, characteristics or reputation of a product should primarily depend on its place of origin, so there is a clear link between the product and its original place of origin. The owner of a geographical indication has the right to prevent the use of the indication on products by third parties that do not comply with the applicable standards.

Sellers must ensure that products comply with Article 103, paragraph 2, of Regulation (EU) No 1308/2013 of the European Parliament and of the Council of December 17, 2013, which establishes regulations on agricultural products markets** *knowledge. Listings that do not comply with the regulations may be deleted.

3. How cross-border e-commerce can avoid intellectual property disputes

How cross-border e-commerce can avoid intellectual property disputes

1. Pay attention to self-examination when selecting products during peak seasons

2. Understand the product supply situation

Sellers should ask manufacturers or suppliers whether the products are independently developed or imitated from others. Most of them are improved and upgraded based on other people's product models. The focus is on who is providing the goods being offered.

When this happens, the main reason is that the products are labeled with different labels and the origin of the product cannot be seen. For this type of seller, you must first communicate clearly with the supplier and understand the details of the source of goods.

Cross-border e-commerce sellers need to carefully consider the market, brand, customers, products and supply chain if they want to create a hit product. Under the attack of platform and external market competition, brand building is indispensable. If cross-border e-commerce sellers want to ride the wave of the development trend of the e-commerce industry, they need to take measures to protect their intellectual property rights. Zhuorui Consulting serves 40,000 cross-border e-commerce companies and can provide VAT tax number registration, compliance declaration, trademark and patent registration, Document No. 37 registration, ODI filing and other services.