NIKE
In p>1972, Nike was formally established. Its predecessor was the Blue Ribbon Sports Company invested by current NIKE President Phil Knight and Coach Bill Ballman. The company's products are all-encompassing: sportswear, shoes, sports equipment and so on.
With its impressive achievements, it confirms what the founder Bill Ballman once said: "As long as you have a body, you are an athlete. As long as there are athletes in the world, Nike will continue to grow and develop. " Nike's language is the language of sports.
NIKE is known as "the most successful consumer goods company newly established in the world in the past 2 years". In addition to enhancing high-tech sports performance, NIKE sports shoes now pay more attention to fashionable appearance design, and frequently launch joint limited editions in cooperation with trendsetters from all walks of life in various countries. At the beginning of 29, the brand CLOT of Edison Chen and the new red China shoe CLOT×NIKE AIR FORCE 1, jointly signed by NIKE, became the target of snapping up. In the United States, up to 7% of teenagers dream of having a pair of NIKE shoes.
ADIDAS
adidas was founded in 192 (the trademark "adidas" was registered in 1948).
when adidas was founded, although it was only a small workshop-style enterprise, its vision was aimed at the world market.
Therefore, in the early days of the company's development, Adidas took product technology innovation as the driving force to open up markets and improve brand awareness. "Function first" and "Best for athletes" are the principles of company brand development. Adi Dassler, the founder of Adidas, is not only a track and field athlete and sports enthusiast, but also an entrepreneur and inventor who respects technology, quality and is keen on innovation. He has achieved many technological breakthroughs in the production process of Adidas sports shoes, and he has won 7 patents successively. At the same time, Adi Dassler is also a pioneer in the field of sports shoes production in the world. In 192, Adi invented the world's first pair of sports shoes for training. Under his leadership, Adidas gave birth to the world's first pair of skates and rubber-cast football spikes.
In footwear, we mainly engage in running shoes, tennis shoes, basketball shoes, outdoor shoes, training shoes, bodybuilding shoes and football shoes. In clothing, cotton and polyester, nylon and elastic fiber are the main materials.
the three most prominent Lenovo concepts of adidas are: "fashion, modernity and cool enough."
REEBOK
In p>1895, Joseph Foster, the founder of Reebok, was an English sprinter. He hoped to have a pair of running shoes with nails, but because of his lack of financial resources and resources at that time, he made a pair of "Foster running shoes" named after himself.
In p>19, Foster further improved his technology and established his own business, providing hand-made running shoes for local sports fans. The news was widely spread, and this kind of running shoes was widely accepted and occupied a leading position in the market. This kind of "Foster" spiked shoes has brought historical changes to sprint since then and has been used for 5 years.
In p>1958, with the passage of time, Foster Company continued to expand and developed into other fields of sports. They set up a comprehensive company from their own, initially called Macquarie Football and Footwear Company, and later named REEBOK (African Antelope).
Today, REEBOK has become one of the best sports shoes brands in the world.
Puma
Anyone who knows the history of sports shoes knows that Puma and Adidas were founded by the brothers Dassler in Auracher, Hertzog. As early as the 192s, when the term "sports shoes" did not appear, the Dassler brothers began to study sports shoes, and at the 1936 Berlin Olympic Games in Germany, they made the world realize the important role that sports shoes played in the competition for the first time. However, the success of the career has accelerated the dispute between the two brothers. In 1948, the two brothers decided to split up. Rudolph, the older brother, named Puma, and Adolf, the younger brother, combined their own names to create Adidas. "Puma" and "Adidas" have developed their own characteristics, and both have a glorious history. However, in the late 198s, "Nike" from the United States forced these two European brands to retreat. In 1989, Adidas sold its equity to a French consortium. And Qiao Chen? Zeitz saved Puma. Zeitz's greatest contribution is to find a new way out for "sports shoes". While other sports shoes brands strive to develop more and more professional sports shoes for various sports, Puma has invested in new designs in fashion design and daily shoes.
Today, "Puma" has become the fastest growing sports brand, focusing on leisure and sports series. Its sportswear advocates freedom; The leisure series is the wisdom crystallization of the combination of world-class fashion and puma sports series fashion concept. Fashion trends men and women are eager for "Puma" products.
FILA
was founded by fila brothers in BIELLA, Italy in 1926. In the 197s, tennis, skiing, swimming, golf and mountain climbing were developed in order to cooperate with the diversification strategy and expand the sportswear business with broad prospects at that time. Products are sold in more than 3 countries around the world.
MIZUNO
founded in 196, mizuno is one of the world's leading sports brands, serving all kinds of sports. Mizuno Co., Ltd. of Japan was recognized as a sponsor of the Olympic Games by the International Olympic Committee.
MIZUNO has a wide range of products, covering almost all major sports. Product development is based on extensive scientific research to ensure that sports are more comfortable and safe. At the same time, we firmly believe that the combination of technology and human sensibility can create perfect quality. While expanding the product range, we constantly adopt new technologies, develop new products and strengthen the functionality of products to meet the needs of today's market. Excellence in quality control is the foundation of MIZUNO products.
UMBRO
Umbro, an internationally renowned brand with a history of 78 years, is a British-based football clothing manufacturer, which was founded in 1924 by the British Cambrian brothers. The two brothers merged the five English letters in their English names (HUMPHREY BROTHERS) into the word UMBRO, and then matched it with a diamond double diamond pattern to become the registered trademark of UMBRO today.
In the course of umbro's growth, he won the World Cup with many green giants, including the 1966 World Cup champion England, and the same year was also the most glorious historical moment in umbro. At that time, 15 teams in the last 16 teams wore umbro jerseys. Umbro, which has a history of more than 7 years, has been developing steadily with the brand concept of focusing on football.
Kappa
In the early 197s, in EMENTSA, Italy experienced a profound social and cultural change, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to the new way of life: formal clothing is no longer popular, and casual clothing has become popular, and KAPPA is the product of this change. In the early 198s, ROBE DI KAPPA developed the sportswear market in a forward-looking way, and formed KAPPA's brand logo with a strong romantic atmosphere. It is full of romantic Europa style.
In recent two years, fashion products have been continuously introduced, and designers pay more attention to fashionable colors and elegant styles, which fully embodies the brand personality of "sports, fashion, sex appeal and taste" of KAPPA brand.
Diadona
Diadona DIADORA is a leading Italian international sports brand in Europe. The hometown of MARCELLO DANEL, the founder, was the shoe supply station of the Italian army at that time during World War I, and the shoe-making technology here was preserved and developed after the war. DANIELI inherited the traditional shoe-making technology in his hometown, and constantly innovated, and finally established his own brand-—DIADORA in 1948. Many world-class athletes are signed by DIADORA as sponsors, including Serie A powerhouse Rome, famous star Roberto Baggio, vieri and Corina, the best referee in world football.
Le Tu
Le Tu is a major Italian brand in sports and a leader in football and tennis. Andrew Tomat started his work in Le Tu in 1987, initially as a franchise manager, who was directly responsible for managing the franchise rights of all trademarks, and later as a marketing manager. During his four years as a marketing manager, he witnessed the development of Le Tu brand, and connected the world sports celebrities, including tennis players Boris Becker and martine Navratilova, as well as football player Luther gullit.