Dior: (originally a person's name is Dior) the highest spirit of French fashion culture
Dior, which means the combination of "God" and "gold" in French, is vividly It expresses the pursuit of modern women - sexy and confident, passionate and energetic, fashionable and charming!
The brand named after him, Christian Dior (CD for short), has been synonymous with luxury and elegance since its founding in 1947. Whether it is fashion, cosmetics or other products, CDs have always been at the top of the fashion world.
Born in Normandy, France, in January 1905
1920-1925, studied political science
1928-1931, art dealer
1931-1937, freelance designer
1937-1939, assistant designer of Piguet clothing store
1941-1947, Lelong ( Lelong) clothing store designer
In 1946, he opened his own store
In 1935, in the early days of independence, Dior experienced a very dark time. Every day he had to search for job opportunities from small advertisements in newspapers. He had no fixed address, sometimes living with friends, sometimes sleeping on the streets, eating hungry and full, and eventually contracted tuberculosis. Despite this, Dior never collapsed.
One day when Dior was deeply frustrated because he could not find a job, a friend in the fashion industry suggested that he draw some fashion design drawings. Unexpectedly, he became very popular. Every design fully demonstrates his unique talent. He tightly grasps the dynamics of life, and every design is so lifelike.
In 1937, he finally became a fashion designer for the "Pignet" company. At this time, World War II broke out, and Dior was forced to leave Paris to reunite with his family. When he returned to Paris, his position as fashion designer of the "Pignet" company had been replaced by others, and he had to become an assistant. At that time, Dior was over 40 years old, and his friends around him were all successful in their careers. It was Dior's turn to make a big move.
Years of trial and error have made Dior mature, and he is clearly aware of his talent. He is a natural designer and has never learned the skills of cutting or sewing, but he understands the concept of cutting and has an extremely keen sense of proportion.
On February 12, 1947, this was a glorious day. Dior held his first high-end fashion show and launched his first fashion series called "New Look". This fashion has a distinctive style: the skirt length no longer touches the floor, emphasizing women's breast augmentation, hip augmentation, slender waist, and graceful shoulder curves, breaking the conservative and rigid lines of postwar women's clothing. This style caused a sensation in Paris and even the entire Western world, leaving a deep impression on people and making Dior famous in the fashion industry. When one model after another appears in front of them, people can hardly believe their eyes: the long skirt with a round table, the slender waist, the towering breasts, and the hat covering half of the eyes slantingly... Suddenly people's eyes lit up, and the ladies sitting in the audience began to feel annoyed and uneasy about the short skirts and jackets they were wearing at that time. Dior was a huge success on this day.
Soon, Dior successfully developed his rising career to the other side of the Atlantic - the United States with his first fashion series "New Fashion". The news quickly spread throughout New York, and Dior finally took root on New York's Seventh Street (a street famous throughout the country). The arrival of Dior brought the unique charm and color of European fashion to the hometown of "Uncle Sam" who was once cut off from Europe due to the war. People are saying goodbye to miniskirts, balloon sleeves, flat heels and cauliflower hats. Dior's designs also broke with the Chanel-style fashion that was popular before the war. Dior's half-covered wide-brimmed hat and rustling long skirt remind people of a more classical era. This is a new style emphasized by Dior.
Dior boldly used black in the second issue of creation. The circumference of the black pure wool dress is as high as 40 meters. Dior named the second issue "Dierame".
Subsequently, Dior planned to develop his business to Cuba, Mexico, Canada, Australia, the United Kingdom and other countries. In just a few years, a huge business network has been established around the world.
In 1947, the first bottle of perfume named "Miss Dior" was released, followed by "Diorama" and "Diorissimo".
The "vertical shape" and "tulip shape" introduced in the 1950s are the manifestations of Dior's design concept of promoting the feminization of fashion.
In 1952, Dior began to relax the waist curve and raise the hem of the skirt.
In 1953, the hemline of the skirt was raised to 40 centimeters above the ground, causing an uproar in European society.
In 1954, the "H" shape designed to reduce the width of the shoulders and increase the hem of the skirt, as well as the "Y-shaped" and "spun-shaped" series released in the same year, all caused a stir. These simple and youthful linear designs still reflect his slender and gorgeous style and always follow the standards of traditional women.
In 1985, "Poison" came out.
In 1991, "Dune" came out.
In 1995, "DolceVifa" came out.