Mianrou Jianzhuang is one of the four core self-operated products of Wuliangye Co., Ltd. and is also the "1" brand in the "1 4" strategy of the series of wine companies. Jianzhuang, with the slogan "Respect the ordinary and respect the extraordinary", has the broadest mass base. According to product positioning, Mianrou Jianzhuang, as a tower base product, is also the core strategic product of Wuliangye Co., Ltd.