in the internet industry, advertising promotion is one of the important means for enterprises to obtain user traffic. However, competitors may use improper means to use our brand keywords as advertising keywords, which will damage our brand awareness. If competitors are found to take our brand as the key word of baidu promotion, enterprises should take legal measures to safeguard their legitimate rights and interests in time. 1. How to find reliable anti-counterfeiting lawyers: When looking for reliable anti-counterfeiting lawyers, enterprises can consider the following aspects: 1. Lawyer qualification: enterprises should choose professional lawyers with lawyer practice qualifications to ensure the professionalism and credibility of legal affairs. 2. Industry experience: Enterprises can consider choosing lawyers with relevant industry experience, because such lawyers will have a deeper understanding of industry-related laws and regulations and common infringements. 3. Word-of-mouth evaluation: Enterprises can evaluate lawyers' professional ability and service quality through online evaluation and law firm official website. Second, how to cooperate with counterfeiting companies: If enterprises think that competitors take our brand as the key word of baidu promotion, they can choose to cooperate with counterfeiting companies to safeguard the legitimate rights and interests of their own trademarks and brands. Anti-counterfeiting companies usually have rich anti-counterfeiting experience and skills, and can quickly and accurately lock the infringement by investigating and collecting evidence from competitors and take necessary legal measures to crack down. In cooperation, enterprises should pay attention to selecting professional and reliable anti-counterfeiting companies, and clarify the cooperation matters, cooperation methods, cooperation period and other related matters with them to ensure the smooth development of cooperation. In short, if competitors are found to take our brand as the key word of baidu promotion, enterprises should take legal measures in time to safeguard their legitimate rights and interests, and they can choose to cooperate with professional organizations such as anti-counterfeiting lawyers or anti-counterfeiting companies to crack down on infringement and maintain market order and healthy competition in the industry. How to cooperate with anti-counterfeiting companies In order to protect the intellectual property rights of enterprise brands, anti-counterfeiting companies signed an intellectual property cooperation agreement with the brands. Anti-counterfeiting companies advance all expenses (including attorney's fees, legal fees, notarization fees and travel expenses) and file rights protection lawsuits on behalf of the brand. In the end, the anti-counterfeiting company successfully won the lawsuit, and the court ruled that the infringer needed compensation. The brand party did not have to bear any expenses, and entrusted the anti-counterfeiting company to defend its rights on its behalf, and the compensation was distributed in proportion.