1. Tiantai Mountain Yunwu Tea is a high-quality famous tea in Zhejiang Province. It was successfully registered as a national geographical indication certification trademark in 2010 and has become a regional public brand. According to the evaluation of relevant evaluation agencies, Tiantai Mountain The brand value of Yunwu Tea is 530 million yuan, ranking among the top 10 in the province.

2. In 2010, the processing technology of Tiantai Mountain Yunwu Tea was listed as the second batch of intangible cultural heritage of Zhejiang Province. Tiantai was awarded "Hometown of Chinese Famous Tea" and "Hometown of Chinese Tea Culture". Tiantai Mountain Yunwu Tea The tea was also awarded the "Chinese Cultural Famous Tea", which has a unique competitive advantage.

3. High mountains produce good tea. The nearly 100,000 acres of tea gardens in our county are all distributed on high mountains above 400 meters above sea level. The natural quality of tea is very excellent, with typical characteristics of high mountain cloud tea, and also has unique competition. Advantages.

4. Tea cultural resources are unique. Yao Guokun and Cheng Qikun, researchers at the Tea Research Institute of the Chinese Academy of Agricultural Sciences and senior tea culture experts, once pointed out: "Tiantai Mountain is the holy land of tea culture in the eyes of tea people in China and even East Asia." Tiantai Mountain is an important birthplace of the technique of 'drinking tea to maintain health'." Liu Feng, the former president of the China International Tea Culture Research Association, said: "A line is formed from the ancient Tiantai Mountain through Shaoxing, the capital of the ancient Yue Kingdom, to ancient Mingzhou (Ningbo). On the "Sea Road" of tea from east to west, the tea species spread from Tiantai Mountain not only created the world-class famous tea "West Lake Longjing", but also became the source of tea cultivation and tea ceremony culture in Japan and South Korea."

5. However, the above-mentioned resource advantages have not become an accelerator for industrial development. The two major resource advantages of nature and culture are only for self-promotion and have not produced due economic benefits. There is no leading company that really specializes in tea. Generally speaking, existing tea companies mainly specialize in specialties, and tea is just one of the products. One-third of the county's annual output of more than 2,000 tons of tea is Two or more products must be sold through Xinchang Renren and Xinchang Market. This is our biggest confusion.