I feel that this problem needs to be viewed from two aspects:

1. External reasons: Since your girlfriend has become a manager and her sales performance is not good, you need to do something first Let's do market research. For the clothing sales industry, it is at least necessary to examine customer flow, spending power, purchase ratio and the sales performance of other nearby competing brands. If sales performance is low due to external reasons, you can give the upper management a detailed market research report, and then apply for a promotional price reduction policy through analysis or change the types of clothing sold (for example, make it a discount store, or try to choose the most suitable Products priced at local consumption levels).

2. Internal reasons: Pay attention to the performance appraisal system of store employees and analyze the reasons for low work efficiency and low enthusiasm. If it is the sales commission system that causes the decrease in employee income, it is caused by inactivity. , then the market research mentioned above can become the basis for communication and adjustment between your girlfriend and your boss. If the sales decline is due to low employee efficiency, then the assessment system needs to be revised internally (the income level is different for front-line direct sales personnel) Work enthusiasm often has a relatively large impact, as well as the work environment and internal personnel relations).

3. Summary: Market research is the precursor. By the way, you can learn about the internal assessment and salary systems of nearby competitive brands, and then make internal adjustments. In large areas, you can modify the rules and regulations. In small areas, you can talk to die-hards to make them more effective. Your employees know your ideas and work goals, and rewards and punishments are clear.

ps: i.t.’s brand has no problems at least in terms of general popularity and brand recognition. In fact, most of the problems are in details. If you have any questions, you can leave me a message and we will communicate again. I wish you success. !