Chengdu Hongqi Chain Co., Ltd. was established in June 2000. On May 20, 2010, Chengdu Hongqi Chain Co., Ltd. was officially established. The company has now developed into the largest commercial chain enterprise integrating chain operation, logistics distribution and e-commerce in western China. Currently, thousands of chain supermarkets have been opened in Sichuan Province, employing tens of thousands of people, and have paid more than 600 million in cumulative taxes; it has two modern logistics and distribution centers; and has established good mutually beneficial and win-win business cooperation relationships with thousands of suppliers. . In 2002, the "Hongqi" trademark was approved and registered by the Trademark Office of the State Administration for Industry and Commerce. It has been rated as a famous trademark in Chengdu and a famous trademark in Sichuan Province.

The predecessor of Hongqi Chain was the state-owned Chengdu Hongqi Shopping Mall, which was established in 1969 as the largest non-staple food retail enterprise in Sichuan and one of the three oldest shopping malls in Chengdu. In the 1990s, in order to seek development, Hongqi Shopping Mall established the Hongqi Shopping Mall Wholesale Company Direct Sales Shopping Mall with a forward-looking vision, and opened branches in various major districts, becoming a community supermarket chain that was rare at the time. Cao Shiru, an employee who entered Hongqi Shopping Mall in 1972, became the manager of Hongqi Shopping Mall Wholesale Company. This internal wholesale department, which does not have independent legal person status, accounts for more than 80% of the total sales, profits and taxes of the entire shopping mall. In June 2000, under the leadership of Cao Shiru, Hongqi Shopping Mall Wholesale Company separated from Hongqi Shopping Mall and implemented restructuring. The privately owned Hongqi Chain Co., Ltd. was established. In March 2002, Hongqi Chain Co., Ltd. successfully registered the "Hongqi" trademark in related categories. At the same time, it was rated as a famous trademark in Chengdu and a famous trademark in Sichuan Province.

In May 2004, Hongqi Chain Co., Ltd. issued a lawyer's letter to Chengdu Hongqi Shopping Mall Group Co., Ltd., requesting it to stop infringement of the "Hongqi" trademark and to provide financial compensation for its trademark infringement. The notice issued by Hongqi Chain to its suppliers stated that "Hongqi Chain is the only legal user of the 'Hongqi' trademark." Cao Shiru said forcefully, "Chengdu shopping malls can only have one 'red flag'. The use of trademarks does not depend on historical formation, but should respect the law."

In March 2005, Hongqi Chain Co., Ltd. acquired Chengdu through a curved approach. Hongqi Shopping Mall (Group) Co., Ltd. On May 20, 2010, Chengdu Hongqi Chain Co., Ltd. was officially established.