As of April 2017, Lanzhou Ramen has the least number of noodles that have been connected to the word-of-mouth platform in the country. Shaxian snacks are 1.3 times as much, and braised chicken and rice are 2.2 times as much. In the first round, the braised chicken and rice won the victory.

Round 2 National Distribution

Let’s look at Lanzhou Ramen first. Apart from the Yangtze River Delta region, the highest density is also found in the Beijing-Tianjin region. Guangdong, Henan, and Hubei followed closely behind. The performance in his hometown in Gansu is also better than the other two. The city with the most Lanzhou Ramen is Beijing, with more than 500.

The power of Shaxian snacks in the north is obviously weaker than that of Lanzhou Ramen, and its distribution in Sichuan and Guizhou regions is also weaker, but its performance in the Yangtze River Delta, Fujian and Guangdong regions is very good. The city with the most Shaxian snacks is Hangzhou, with more than 600.

With a larger number of stores, Braised Chicken and Rice has a stronger overall distribution across the country than the other two. Although the distribution in Beijing, Tianjin, Fujian, and Guangdong is relatively even, and there is no eye-catching performance, the thermal hin is high in the Yangtze River Delta, Henan, and hometown Shandong, and the penetration in Xinjiang is also very good, with the highest overall score. The city with the most braised chicken and rice stores is Suzhou, with more than 800 stores.

In the second round, due to the different tastes of people across the country, it can be said that there is no winner.

Round 3 Price per customer

Braised chicken and rice, Shaxian snacks, and Lanzhou Ramen are all affordable and delicious national delicacies. The price per customer is around 20 yuan, not 30, either. Not 40 or 50. As long as 20 yuan, you can eat to your heart’s content.

Even so, we can also see from word-of-mouth data that Shaxian snacks generally have the lowest unit price per customer, with an average meal of 18.45 yuan, while Lanzhou Ramen costs 6 cents. , defeated the braised chicken and rice and won the third round.

By the way, do you want to know which of these three stores is the best in the country?

It is the braised chicken and rice store of Nanjing Institute of Technology. In one month, it can sell 10,000 servings of braised chicken and rice on the word-of-mouth platform alone. Round 4 Future Potential

Let’s talk about Shaxian County first. Other answers also mentioned that although Shaxian snacks are spread all over the country, they are fragmented and have inconsistent brands, with uneven categories, quality, appearance and other aspects.

Although the Shaxian government registered the trademark of Shaxian Snacks in 1997 (middle of the picture above) with the intention of developing a chain business model, a little observation can reveal that copycat and self-operated Shaxian Snacks It is still mainstream (others in the picture above), and the brand effect has not been formed.

The situation of Lanzhou Ramen is better. Brands such as Oriental Palace have spread all over the country, and there are even brands focusing on mid-to-high-end lines.

The owner of Yihe Tibetan Fragrant Beef Noodles, which opened in the downtown area of ??Yan'an Road in Hangzhou, is from Lanzhou and claims to have invested 7 million. The per capita consumption is not low, close to 40 yuan/bowl of ramen, which is like an upgraded version of Lanzhou ramen.

The brand management of Braised Chicken and Rice is much better than that of its two predecessors. Brands such as Yang Mingyu, Runqianxiang, and Manzuixiang are chain stores across the country, with relatively stable performance in terms of category, quality, and appearance.

There are many more benefits of brand management. Take the "Word of Mouth Code" service recently launched by Koubei as an example. Merchants only need to generate a QR code in the background, and users can scan the code to enjoy reservations, reservations, Services such as queuing to get a number, online ordering, and mobile payment. The response speed of the braised chicken and rice chain in various places is much faster than that of Shaxian and Lanzhou Ramen. Suddenly, most of the braised chicken restaurants in Hangzhou were able to scan the QR code to order food.

As the saying goes, the only martial arts in the world that cannot be defeated is speed. In the fourth round, braised chicken and rice won.

To sum up, among the famous Chinese snacks, Lanzhou Ramen and Braised Chicken and Rice have their own characteristics and are equally matched.

Shaxian Big Brother has a good foundation, but it cannot stop the sinking trend. If it is not aggressive, it may be in danger of falling behind