trademark certification, trademark registration, and trademark certification by enterprises can not only establish their own brands, but also attack those infringing, counterfeit and shoddy products and safeguard the rights and interests of consumers and enterprises. So what is trademark certification? What is trademark registration? Trademark Certification What is trademark certification? Certification mark is the quality mark that the quality certification body allows the enterprises whose products are qualified to use on the packaging of products. Article 9 of the Product Quality Law stipulates: The state shall implement the product quality certification system with reference to the international advanced product standards and technical requirements. Enterprises may, on a voluntary basis, apply for product quality certification to a certification body recognized by the product quality supervision and administration department of the State Council or the department authorized by the product quality supervision and administration department of the State Council. After passing the certification, the certification body will issue a quality certification certificate, allowing enterprises to use the product quality certification mark on their products or packaging. What is trademark registration? (1) Trademark registration refers to the legal fact that in order to obtain the exclusive right to use a trademark, the trademark owner applies to the Trademark Office for registration in accordance with the registration conditions, principles and procedures stipulated by the state, and the Trademark Office approves the registration after examination. A trademark that has been examined and registered by the Trademark Office is a registered trademark and enjoys the exclusive right to use a trademark. (2) Trademark registration is the premise and condition for trademark users to obtain the exclusive right to use a trademark. Only registered trademarks are protected by law. The principle of trademark registration is the basic criterion for determining the exclusive right to use a trademark. The choice of different registration principles is the result of weighing the relationship between legal certainty and legal fairness in this issue.